I work as a freelance designer by providing multidisciplinary design and creative services for small businesses and large corporations. Projects have included user experience and user interface design, branding and art direction, web design and creative direction within finance, fashion, entertainment, health tech and beauty industries.Contact hello@losaeguavoen.com for more information.

Collaborated directly with experience design team, business partners, developers, QA, analytics and accessibility teams to translate visions and constraints to detailed wireframes and high-fidelity designs for Money Management projects including the Financial Insights, Savings Goals and Budgeting tools initiatives on the Secure Retail Banking Platform.

Executed the end-to-end user experience and design process to deliver solutions within timelines in agile and cross-functional teams consisting of product, engineering, legal, sales, analytics and marketing within Ledn’s asset growth function.Instrumental in designing experiences that automate existing manual processes into simple and intuitive designs and functional products including Corporate Onboarding and Dual Cryptocurrency Notes, allowing users to complete investment tasks seamlessly. Applied visual design skills by following brand guidelines, responsive web design principles, typography, spacing and colour to ensure solutions are consistent and accessible for company’s digital asset growth products.

Ideated design solutions for digital banking transformation projects within Manage Card, Goals and Onboarding initiatives with the Digital Strategy & Product Delivery teams.Collaborated with the design team, business partners, developers, business analysts, analytics experts, and accessibility experts. Using tools like Figma, Sketch, and InVision, I translated visions and constraints into detailed deliverables, including wireframes, mockups, user interaction descriptions, user flows, prototypes, specs, and visual design documents for alignment across teams.Proficiently applied visual design skills by following brand guidelines, responsive web design principles and managing construction of visual hierarchies, typography, spacing and colour to ensure solutions are consistent and accessible.Participated in usability test studies and collaborated directly with the UX research team to develop test plans and strategies. Synthesized user feedback, user research and user data to create adequate product solutions. Implemented design thinking strategies by developing high-fidelity wireframes based and clickable prototypes based on user research. Worked with the Enterprise Innovation team consisting of product designers, innovation strategists, UX researchers and engineers to design an optimal client experience that provides proactive communication for CIBC Imperial Service clients experiencing a financial advisor transition. Explored different design trends, human-centred design thinking methodologies and conducted user research in the form of 15+ interviews and surveys and 7+ design thinking workshops on emerging technology within the financial services sector per 6-week sprint. I synthesized this data by creating personas, affinity maps, and user journeys to ideate solutions and resented solutions and findings to 18+ stakeholders and executives.