Full-time - freelance as of April 2024.-Brand and marketing strategy: clarifying marketing goals and business voice, leading idea sessions, and creating plans to meet those goals within certain time frames-Creating marketing calendars-Writing text to address the needs of a wide variety of small business clients: blogs, website copy, research articles, email newsletters, email drip campaigns, social media captions, print marketing materials. -Common client themes/topics: law, therapy, wellness, beauty/spa, public housing, medical technology, inclusive design, children's media, small business ownership.-Editing other writers' pieces.-Sending email newsletters in MailerLite-Project management: prioritizing small client tasks that add up to big picture goals, tracking hours, meetings, direct client communications.

-Set up and wrote ads for Google Ads campaign -Pursued wholesale leads -Improved website SEO through blogs and website copy rewrites-Created editorial calendar for social media & email marketing goals -Managed social media & email marketing - strategy, copywriting, & light design

I conceptualized and wrote sketches for the ARCS at CSUN end of year donor presentation as part of a 3-person writers' room.Sketches focused on new technology topics, with the intent of familiarizing potential donors with the research that ARCS does. We conducted deep research to write these, interviewing members of ARCS and learning about the practical applications of new AI technology. This year's sketch theme centered on AI in agriculture. As a writing team, we were able to deliver 3 entertaining scenes that wove a story, educated the donor audience on the practical realities of AI technology, and provided the "why" behind their donations.

-Reviewed website and gave voice, strategy, and recommendations for changes to improve SEO and client acquisition-Initiated, wrote, and managed Google Ads campaign until business owners could take over completelyAt the 6-month check-in, Mockingbird had made 300% of its spend on ads in new client sessions. New clients also gave them feedback that the pivotal website changes that I recommended directly influenced them to book with Mockingbird over other recording studios.

Wrote feature film and TV pilot scripts.Workshopped scripts - writer's room style.Learned film theory and production.

Creative Producer & Content Editor-Pitched media piece ideas to match client needs-Wrote and edited Spotify Ad script and voiceover narration for videos-Arranged filming and recording schedules for actors and interviewees-Shot footage and interviews for client projects-Edited footage for client projects-Edited copy for various clients, including website and social media copyFor the Latinx21 website client specifically, I led the following:-Pitched video concepts-Reached out to video subjects for permission and scheduling-Shot videos on dSLR or directed DP's shooting-Recorded audio narration when necessary-Organized and edited footage/audio into coherent, artistic storiesTo be clear, this role is really producer/director/camera/editor! Film Festival Technical DirectorConceptualized and executed the nuts and bolts of an independent film festival in its inception year:-Curated films.-Communicated with filmmakers.-Assured all films met playable specs.-Built seamless playlists of films.-Organized audio and visual equipment to screen films. Interfaced with technicians on day of festival.-Oversaw visual projection and audio adjustments of films during screening.-Managed a team of volunteers.-Followed through after festival to deliver awards and prizes to filmmakers.

Conceptualized and executed the nuts and bolts of an independent film festival in its inception year:-Curated films.-Communicated with filmmakers.-Assured all films met playable specs.-Built seamless playlists of films.-Organized audio and visual equipment to screen films. Interfaced with technicians on day of festival.-Oversaw visual projection and audio adjustments of films during screening.-Managed a team of volunteers.-Followed through after festival to deliver awards and prizes to filmmakers.

To be clear, this role is really producer/director/camera/editor!For the Latinx21 website, I:-Pitched video concepts-Reached out to video subjects for permission and scheduling-Shot videos on dSLR or directed DP's shooting-Recorded audio narration when necessary-Organized and edited footage/audio into coherent, artistic stories

Music video - "Siren's Song" - producer, director, DP, editorShort film - "Maiden Name" - producer, directorThe Arcade, independent TV pilotCo-writerJune 2016 • Los Angeles, CA-Worked with a group of writers to develop, outline, write, and edit a TV pilotSenior Ditch Day video sketch groupRotating roles: writer, director, editor, producer, DP, soundJune 2015-June 2017 • Los Angeles, CA-Worked in a video collective to write, produce, and edit regularly released comedy videos

-Analyzed film and TV script strengths and weaknesses re: story, character, structure, tone, and writing ability to assess potential screenwriter clients or polish scripts of current clients.-Watched feature films, short films, and web series to assess potential director clients.

Managed set work and rest schedule.Filled in all the gaps in production roles.Made sure everyone was fed and happy.

Wrote feature film "Sister" for independent producer Abdul Choudhury.

Shot short film on Canon dSLR in desert and beach locations.

-Managed Twitter, Facebook, and blog-Interviewed directors and wrote articles for blog-Reviewed films for QA purposes-Helped with Assistant Editor work as needed

-Pitched ideas for and wrote blogs-Pitched and executed marketing ideas, i.e. setting up a photo booth at local markets to engage potential bow tie wearers-Product photography for bow ties and socks-Short stop-motion animation holiday video to send to clients

Wrote and designed weekly CSA newsletter containing crop updates, recipes, and information on produce in each CSA share. Communicated with CSA shareholders about shares, logistics, and just plain love of vegetables.

Farming 1 acre of vegetables, 2 acres of orchard, and designing/maintaing the Hilltop Restaurant herb garden (all organic!)

- Generated story ideas on a weekly basis - Oversaw staff writers’ story generation and completion - Researched, attended, and photographed cultural events Interviewed relevant participants of stories or events - Wrote and edited articles - Designed page layout of articles, photos, and graphics for print in Adobe InDesign