I am a media buyer with over 8 years of experience in performance marketing, focusing on driving business growth through effective digital advertising strategies. I have worked across diverse verticals like Dating, Nutra, E-commerce, Mvas, and iGaming. Additionally, I’m a content creator and passionate traveler, capturing moments and exploring new places, which enhances my creativity and storytelling skills.**Key Skills:**- Expert in CPL, CPS, CPR, CPV, CPA, and Branding.- Proficient with Google Ads, Bing Ads, Meta Ads, Native Ads, and Programmatic.- Skilled in creating and optimizing campaigns for maximum ROI.- Experienced in working with different teams and developing new advertising techniques.- Strong data analysis skills, turning complex data into actionable insights.- Effective communicator, ensuring campaigns align with business goals.**Approach:**- Data-driven and team-oriented, ensuring campaigns meet objectives.- Dedicated to building long-term relationships and delivering great results.- Focused on driving growth for clients through strategic and innovative solutions.- As a content creator and traveler, I bring a fresh perspective to marketing, staying inspired and adaptable to the ever-evolving market trends.I remain ahead of market trends, continuously adapting strategies to improve performance and ensure campaigns deliver excellent results, all while merging my love for exploration and creativity into my work.
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Founder And Managing PartnerNewswavvyGurugram, Hr, In -
Media Buying SpecialistMobupps Jul 2024 - PresentGurugram, Haryana, India1. Establish clear objectives and key performance indicators (KPIs) to measure the success of media buying campaigns.2. Conduct thorough market research to understand the target audience, competitive landscape, and media consumption habits.3. Allocate the budget effectively across various media channels to maximize ROI and meet campaign objectives.4. Develop comprehensive media strategies that align with business goals and target audience preferences.5.Monitor and report on budget expenditures and adjust allocations as needed.6. Negotiate and purchase advertising space on various digital platforms such as Google Ads, Bing Ads, social media, programmatic, and native advertising.7. Set up, manage, and optimize digital advertising campaigns across multiple platforms.8. Prepare detailed reports on campaign performance, ROI, and other key metrics.9. Test and evaluate new platforms, tools, and strategies to stay ahead of the competition.10. Promote a culture of continuous learning and development within the team. -
Group Head - Media Buying And PlanningCashlelo Digital Performance Network Feb 2024 - Jul 2024Gurugram, Haryana, India1. Responsible for overseeing and managing the media buying team, ensuring effective and strategic media placements for clients.2. Conduct regular team meetings, set goals, and monitor progress.3. Stay informed about industry trends, media consumption habits, and emerging technologies.4. Test different strategies, channels, and campaign variations to identify what works best for achieving the client's objectives.5. Create PPC campaigns on platforms like Google Ads, Bing Ads, RTB Display Networks or social media platforms.6. Optimize PPC campaigns for relevant keywords, ad copy, targeting settings, and bid strategies to maximize ROI.7. Continuously monitor campaign performance, adjust bidding strategies, and optimize ad creatives to improve results.8. Manage and allocate budgets effectively to maximize the impact of media campaigns.9. Encourage continuous learning and development within the media buying team.10. Understanding the client's goals and objectives for the campaign. Whether it's increasing sales, generating leads, acquiring app installs, or driving specific actions. -
Senior Manager - Media BuyingAffonix Jun 2022 - Feb 2024Gurugram, Haryana, India1. Establish marketing and sales goals to achieve revenue growth.2. Maintain open communication with the team to address day-to-day issues.3. Develop business strategies to improve revenue and profitability.4. Stay up-to-date with trends in affiliate marketing and identify new opportunities.5. Oversee advertising results, provide one-on-one direct management, and train junior team members.6. Find new affiliate networks, direct advertisers, and traffic sources, and manage the onboarding process.7. Develop affiliate marketing strategies that deliver specified sales volumes.8. Ensure timely and accurate invoicing.9. Interact with affiliate networks daily to secure more offers and better payouts.10. Ensure campaigns are optimized properly on a daily basis.11. Initiate new campaign ideas and strategies to increase revenue and profitability.12. Negotiate the best price, quality, and placement of advertisements. -
Team Lead - Media BuyingProformics Aug 2021 - Jun 2022Gurugram, Haryana, India1. Oversee advertising results, provide direct one-on-one management, and train junior team members.2. Find and onboard new affiliate networks, direct advertisers, and traffic sources.3. Develop affiliate marketing strategies that meet specific sales volume goals.4. Ensure timely and accurate invoicing.5. Interact with affiliate networks daily to secure more offers and better payouts.6. Optimize campaigns daily to ensure maximum performance.7. Initiate new campaign ideas and strategies to increase revenue and profitability. -
Campaign Manager - Media BuyingZing Infotech - India Feb 2019 - Aug 2021Gurugram, Haryana, India1. Develop effective media buying strategies to achieve campaign goals.2. Identify target audiences and plan media campaigns to effectively reach them.3. Optimize campaigns based on ROI, CTR, and CR to maximize performance.4. Ensure ads are creative and displayed appropriately to engage with the target audience.5. Monitor costs and ROI to ensure campaigns are delivering results within budget.6. Create and maintain reports in Excel to track campaign performance and inform future strategies. -
Assistant Campaign Manager - Media BuyingZing Infotech - India Feb 2018 - Feb 2019Gurgaon, India1. Test new campaigns on DSP platforms to identify effective media buying strategies.2. Optimize campaigns based on ROI, CTR, and CR to maximize performance.3. Prepare schedules and adjust them as needed to ensure campaigns run smoothly.4. Ensure ads are creative and displayed appropriately to engage with the target audience.5. Monitor costs and ROI to ensure campaigns are delivering results within budget.6. Fulfill tasks given by reporting manager to support campaign success.7. Optimize campaigns and report progress to the manager to inform future strategies.8. Create creatives for ads to ensure they are visually appealing and effective.
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Performance Marketing SpecialistAllied Information Ltd. Apr 2016 - Jan 2018Gurugram, Haryana, India
Tarun Saini Education Details
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Board Of School Education HaryanaA+ -
Political Science And Government
Frequently Asked Questions about Tarun Saini
What company does Tarun Saini work for?
Tarun Saini works for Newswavvy
What is Tarun Saini's role at the current company?
Tarun Saini's current role is Founder and Managing Partner.
What schools did Tarun Saini attend?
Tarun Saini attended Sat Kabir Institute Of Technology, Board Of School Education Haryana, Swami Vivekananda Subharti University, Meerut.
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Tarun Saini
Founder @ Vidyakul | Bharat Ka Online School | Fortune U40 | Forbes India | Cnbc AwaazGurgaon1vidyakul.com1 +614309XXXXX
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Tarun Saini
Delhi, India1gmail.com -
Tarun Saini
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