Goal Achievement• Creation of cross-departmental impact map to elevate UX department broadly across organizationAlignment & Responsibilities• Conduct research, aligning user needs with long-term roadmap unknowns

Goal Achievement• Designed and conducted VoC sessions to guide Revenue Cycle, Payer and Systems roadmap development • Gathered, synthesized and recommended algorithm improvements via 1:1 Physician Advisory sessions• Developed and launched national webinar with cross functional teamsAlignment & Responsibilities• Providing Central Sales Area strategic insights - drivers of business and payer dynamics• Partner with Sales Training, content creation, educating and driving on-going training• Design and develop market expansion programs to drive platform adoption• Funnel feedback from Cardiology Fellows Programs on web/mobile physician services• Implement KOL Program building Zio Service Champions to drive Clinical, Operational and Financial program impact/outcomes

Goal Achievement• 100% to Org plan and 164% to plan at Focus Accounts (2019)• Drove adoption of Zio AT Service into key geographies achieving 107% to Org plan (2018) • Individually launched 3 major health systems in Greater Philadelphia Market (2018)Marketing & Training• Contributed to Advisory Board creation and feedback model• Created and Taught training material for salesforce (115 TMs, 15 RSDs, 4 AVPs), R&D and Management• Facilitated communication between User Experience Team and key Accounts for product roadmap guidance • Defined clinical procedure pathways for targeted salesforce efforts• Developed physicians into KOLs and trusted Advisors resulting in product roadmap updatesCross-Functional Partnerships• Marketing: mobile and web platform development, competitive intelligence• Product Development: roadmap guidance, physician feedback loops• Sales: go to market strategy, training curriculum• Fellows/APP: dual-interpretation, training and awareness• Payer Relations: patient advocacy program, field billing specialist training, market approach to CPT coverage

Drive pacemaker and defibrillator sales at several accounts. Build relationships with physicians, NPs, PAs, nursing staff and administration while engaging corporate resources for benefit of customer. Educate customer on product features and benefits, strengthening the corporate brand.-Stabilized and grew sales 7.9% at nationally recognized account post turbulent staff changes-Recognized for influential product talk tracks, presenting at regional meetings across Mid-Atlantic-Developed iPad sales/education tool for US field force with adoption by marketing department

Coordinate and support cardiac device implantation and ablation procedures in the Cath/EP lab. Co-manage daily regional schedule, in-service and provide clinical support to hospitals across region.-Received "Most Impactful Clinical Representative" in 2013 from Regional Director and Area VP-Opened and maintained channel of communication between Digital Marketing Group and field force-Consulted new product development team in Home Monitoring group on field and patient trends to maintain competitiveness-Noted as mentor to early career teammates by Regional Director-Fostered usage of Box platform by field force to increase sales effectiveness

Clinical advisor to electrophysiologists, cardiologists, NPs and healthcare professionals regarding implantation and long-term management of pacemakers and defibrillators. Daily engagement with physicians regarding function and application of CRM technologies to benefit patient outcomes.-Advised Sales Mobility Team on development of iPad apps for improved field force efficiency-Hosted Sales Mobility Team member on field visit to foster involvement of field force in new app development-Hosted quarterly technology nights for region to share best practices and debate current topics of interest affecting the territory

Technology evaluation, market landscape and intellectual property analysis via primary and secondary research. Areas of focus include wearable patient monitoring, remote patient management, biomaterials and wireless medical technology. Deliverables include reports, presentations and on-site proposals of actionable opportunities.-Built sales and marketing relationships, generating revenue streams from new and existing clients-Conducted webinar regarding security concerns for implantable and external wireless medical devices with leading SoC manufacturer-Personally selected by owner and CEO to lead identification of new business opportunities from existing client project requests-Connected leading European biotech company and U.S. research scientists for development of novel biomaterials, market entrance strategy and segment opportunity-Primary analyst on $1.2m in annual projects