I am business-oriented, creative and customer-driven marketing professional with strategic skills and hands-on operational experience. I have passion for sustainability, digital marketing, content creation, and customer experience. My work experience is from a wide range of businesses: wines, tableware, gaming, events, and services. I grow awareness and drive business growth by combining my knowledge of branding, digital technology, multi-channel marketing, strategies, communications and customer experience. I am a visionary, seeing new opportunities in marketing and communications, and boosting sales. Strengths and competences:• Over 20 years in marketing and communications• Branding, and a proven track record of working with strong consumer brands • Ability to create growth. When working as a Marketing Manager, I have been able to continuously improve revenue in my product groups. • Marketing strategies, digital and social media strategies• Project management skills: Orchestrating people, targets, budget, annual plans, communication and scheduling comes naturally to me.• A thorough understanding of digital and social media channels, and consumer behavior• Cross-functional collaboration with sales and other internal and external stakeholders• Experience of Marketing automation • Event managment• Holistic approach with attention to meaningful details• Focused and calm under pressureI am best known in business for my growth mindset, my creativity, my project management skills and for getting things done. Keywords: #branding #brandmanagement #communications #marketing #marketingautomation #sustainability #multichannelmarketing #growth #sales #branding #strategy #onlinebusiness #digitalmarketing #socialmedia #ai #aitools #contentmarketing #eventmarketing #projectmanagement #advertising #retailmarketing #roi #romi #cmoasaservice #consultingKey industries: retail; consumer goods; consumer services; marketing; sales; gamingContact me at lotta.bastman at gmail.com or tel. +358 40 7169323.