Lotta Crona Email & Phone Number

Malmö, Se

Malmö, Skåne County, Sweden

Responsible for cooperation agreement EOn Customer Service

Malmo, Sweden

Responsible for supporting customer experience driven business development and change management.Implementation of customer journey management including governance structure top down.

Malmö

Consultant at Katam Technology and Zenit Design

Lund, Sweden

I was responsible for building up a global consumer insight function within the Accessories business unit, to change the way we worked within product development and marketing towards a more customer experience focused process. When business peaked I was the team leader for an extended insight group. My success in this role has been the ability to work/lead cross functionally, building trust and inspire people.

Lund, Sweden

As global marketing manager I worked in a team of seven people, within the business unit Accessories (headsets, speakers, desk stand etc). I was responsible for:• Create global marketing strategies as well as marketing material.• Purchase advertising agency production.• Marketing support to Asia and USA region, with regular travels part of job.• Initiate and conclude global market research projects (from product validation to mystery shopping), guiding product development as well as the global sales and marketing team in their work with Sony Ericsson Accessories.

Malmo, Sweden

Running my own business, I coached companies in market planning. I also had assignments working with smaller advertising agencies as a freelance brand strategist.

Malmo, Sweden

Working at this advertising agency I was responsible for clients such as Proviva, Skånemejerier, Pågen and Sydsvenskan, always having the consumer in focus. I was responsible for:• Building brand strategies and creative ideas together with the creative team.• Creating product marketing with communications briefs and plan the work..• Campaign and media planning.• Market research.• Budget and follow up activities.

Stockholm, Sweden

I worked close with the Sales Director and CEO, creating strategies and ideas for the business. Reported to the CEO. Creating effective brand campaigns to targeted segments was one of my successful contributions. I was responsible for: • Marketing plan and budget. • Brand building advertising.• Catalogue production for “the Stockholm package” and “the Stockholm card”.• Trade fair promotion production.

Stockholm, Sweden

Account Director for clients such as Unilever, Opel, L`oréal, UPS, Sköna Hem and H&M.I was responsible for:• Coordination and implementation of H&M advertising in six European countries. • Adaptation of international advertising campaigns (international client meetings).• Strategic and tactical advertising with the creative team, for national clients.• Budget and media planning.• Marketing research.

Stockholm, Sweden

Coordinating events and marketing activities for Arla and Svenska Friidrottsförbundet.

How Digital Marketing Can Be Part Of The Business Success - Strategically And Tactically.

Digital Marketing ( course part of MBA)

Diplomerad Marknadsekonom (Diploma In Marketing), Ekonomihögskolan I Lund

2-Årig Linje: Reklam, Media Och Marknadskommunikation, (Marketing And Advertising Project Management)

Economic 3 Year Studies