My responsibiliteies include (but are not limited to) brand positioning and development, strategic communication, events and partners.Selected initatives, projects and achievements:- New website with focus on brand building and increase in visitors at our matches.- 64 MSEK PR value by getting 25% of all mentions linked to Trelleborg during 2023.- Introduced social media tools for planning and follow-up. - Significant increase in social media followers.- Developed five year strategy for the club.- Highest visitor average in Elitettan 2023. In general high focus on rejuvenation and visitor experience.- Development of strategic project to build new training facilities and a new arena.- Representative in forums connected to the Swedish central football associations (SEF/EFD).

In addition to role described below, also:- Develop strategy for the Group’s social media presence (in total approx 50 channels with 600’ followers)- Develop guidelines for social media presence- Develop internal reporting and statistics in digital dashboard (Power BI)- Head Smart Social network for editors globally- Implement GDPR processes

Selected projects and initiatives:- Drive and further develop Trelleborg’s multi brand strategy. Act as sounding board in acquisitions to determine brand transitions- Develop cross-Group guidelines (for brand assets, visual identity, exhibitions et.c)- Brand reputation studies; global survey to gain insights on the Trelleborg brand - Sustainability framework; developed guidelines for sustainability communication and concept launch- Sponsoring; sponsoring strategy and management- Headed the cross-Group Marketing Council with the top 20 marketing colleagues globally- “China focus”: Worked on a number of activities to support growth strategy in the Asian market. Started Chinese Marketing Council.- Developed Group Industry Marketing project; multi-channel approach- Annual General Meetings, Capital Markets Days- Manages gift shop (e-commerce) for branded products to support specific themes and brand values.

Business Area Trelleborg Industrial SolutionsSelected projects and initiatives:- Headed the project of implementing new websites across the Business Area (approx. 20 sites). Included project management, digital strategy development, content creation, SEO- Developed strategic 5 year marketing plan for the Business Area- Developed framework and strategy for product launches- M&A projects; brand transitioning and implementation- Developed joint marketing reporting format for all business units - Built a BA marketing team (2 direct reports)- Developed a marketing network within the business area for knowledge sharing and finding best practice- Participant in Trelleborg Group’s Marketing Council

Responsible for marketing activities such as exhibitions, collateral, photo and video production, web site implementation and management,web shop management, customer event management and sales responsible for the Polish market.

Implementation of business strategies linked to acquisitions to create synergies and improved collaboration. Supported local sales team with software sales.

Software solutions for cash handling; testing, documentation, conducting trainings, sales and after sales support. International setting.

PMA at IT company working with sales support solutions.