Leading the expansion of the sales department for high growth ambition.

Transforming the global marketing department with 150+ employees spread across the globe, leading to an efficient and motivated organisation. Part of the global executive team and with 8 direct reports.Leading the commercial go-to-market focus for the company across departments and setting processes for planning and steering campaigns short and long term.-Re-building the department with focus on competence, marketing efficiency and commercial focus, enabling efficiency gains with -30% staff. -Building a new digital strategy in media and for influencer marketing, leading to an increase of awareness with est 40% with -30% budget and ultimately +20% in revenue.-Re-building the creative department and direction to generate campaigns that continuously grow in interest, earned media and higher marketing efficiency.-Creating a new position and brand strategy.-Launching a new category for smartwatches in Japan, Korea, US and Italy.-On-going generating high leadership results in internal surveys, with focus on growth, vision and engagement.

Majority is the first mobile bank dedicated to provide migrants the tools to thrive worldwide. Launched in the US during Q3 2019.-Leading the work to create the brand and business position, digital and physical customer experience and core story of MAJORITY, enabling immediate traction with customers, press and the VC community (+20 leads first year). -Delivering all assets that make up the brand and story across channels; design, images, product marketing, tonality, values, culture, story, website, app etc.-Creating an innovative digital communication and content strategy leading to over 20 000 community members and app downloads in the US within the first 6 months.-Leading performance online team to optimise omni-channel CAC towards different migrant diasporas in the US.-Go to market strategies and budget responsibility. -Building and managing a new and diverse cross functional story department with HQ functions and local markets.-Notable mentions: Fast Company World Changing Ideas 2020, Challenger Brands to Watch 2020, Eurobest winner gold digital craft.

PR/Communication Marketing agency (part of Edelman DJE Holdings) Note: The office is closing in Dec 2018 due to a regional decision to move majority of Stockholm clients to the Deportivo office in London.- Focus on client relations, business development, organisation structure and processes - Managing office with 30 specialists, and 6 reporting senior managers- Client achievements: Global purpose strategy for Arla, Brand andpartnership strategy for Systembolaget, Pan-European engagement strategy for Renault Electric Vehicles. Creatively awarded campaigns for iZettle, Coop and Renault.

Responsible for brand strategy and marketing for Tele2 and Comviq brands, generating over 12 bSEK in gross sales. Leading change process with new positioning strategy for Tele2, new creative concept development and brand integration with TDC. Member of management team for Tele2 Residential and Business. Responsible for marketing department with 12 persons in specialist positions. Lead role in developing new corporate purpose and brand strategy for Group (total 8 markets).

Implementing positioning strategy for pricefighter Comviq with new communication platform. Results after three years:- +40% sales increase vs budget 2012-2014- + 60% brand liking, becoming number 1 most loved brand on the Swedish telecom market- -23% marketing budget end of year threeMember of management team for Comviq and managing 7 specialists

(Design –and innovation agency, Stockholm)Brand strategy specialist leading change projects with brand identities, areas of innovation, new business opportunities, design development. Clients include: Carlsberg, Fazer, Lantmännen, Atria, Scan, Unibail-Rodamco and SonyEricsson.Member of management team.

(advertisement agency, Stockholm)•Nordic account director for the agency network, managing team of 15 specialists. Responsible for brand strategy and concept development. Clients include If insurances and Alecta.

(advertisement agency, Stockholm)•Account director for Telia, launching successful communication concept “Telia-familjen”. Managing team of 10 specialists, coordination of agencies and key client contact for Residential business area.

Account director in charge of Coca-Cola Sweden, ATL and BTL activities. Managing team of 10 specialists. Developing award-winning international advertisement, exporting to over 10 countries world-wide. •New business; part of several business development projects.