Lotta Vänskä Email & Phone Number

Helsinki, Southern Finland, Finland

I’m responsible for leading and building Vapaus’s brand, marketing and communications function to support our business goals and internationalization. In practice, this means:🌱 Creating, executing and owning the short-term and long-term growth marketing strategy across organic, paid, social, and SEM🌱 Developing and owning our marketing technology platform (Hubspot)🌱 Utilising a variety of tactics - paid social, ABM, webinar, email marketing, and other events🌱 Tracking and reporting on traffic, MQLs, SQLs, conversion rates, attribution and pipeline growth🌱 Strengthening and developing our brand identity 🌱 Developing and launching new experiments; collaborating closely with our Product, Sales and Customer Success teams🌱 Creating and overseeing the marketing budget 🌱 Creating and optimizing a variety of contents🌱 Being responsible for the website, ensuring content is optimised for SEO, and building our presence across our social channels

Helsinki Area, Finland

Arkkeo turns rewarding easy and customer friendly when all loyalty programs are linked to the payment card. My job is to increase Arkkeo’s awareness and get more users for the app by making data-driven decisions in marketing efforts.Arkkeo is the first fully automated loyalty program in the world: customers receive loyalty benefits and merchants reward their regular customers automatically – and neither needs to do anything. 🤩 Our goal is to revolutionize rewarding regular customers in a way that is customer-centric, easy, and fun. 🙏🏽I’m responsible for developing and running B2B and B2C marketing’s end-to-end processes as well as project management and weekly analysis of marketing activities 👉 my key metric is CAC.I also write diverse content and produce visual material for different channels and websites and manage and optimize Facebook ad campaigns and GoogleAds. Improving our brand and customer experience together with our small team is enjoyable. At start-up, the range of different work tasks is a huge and continuous experiment, measuring the results and learning from everything is the most rewarding thing at work.

Helsinki, Finland

As a Digital Marketer I planned, executed, and developed personalized B2B digital marketing, automated customer service, and sales processes in Finland, Sweden, and the Baltics. I was jack-of-all-trades type marketer and handled social, content, webinars, materials, company website, marketing automation, and paid ads. In addition, I was responsible for making sure that anything the company puts out is on-brand. I have hands-on experience from marketing automation tools, different content management systems and CRM tools. (Hubspot, Sendinblue, Prismic, etc.)I’ve been responsible for building and designing personalized customer service in web in a way that makes the customer's experience still feel human. It includes segmentation, automated messages, landing pages, forms, chats etc. I have planned and executed lead acquisition and nurturing campaigns and SEO was familiar day to day job for me. In this role I received a wide insight and hands on experience into the SEM and different digital advertising tools (e.g. Google Ads, Facebook Business Manager, LinkedIn Campaign Manager). In addition I've been a part of the event production team and have had overall responsibility for whole invitation process and related marketing activities. I’ve also ensured that Fondia’s visual and graphic guidelines have been followed in all materials and have produced and designed visual materials myself using InDesign and Photoshop.☝️ I was part of Fondia’s IPO dream team (spring 2017) and was responsible for building our investor site, media campaign, visibility, and the visual look of the entire listing process. 🔥😍

Helsinki, Southern Finland, Finland

As an Office Manager I was responsible for office facilities, office, and IT services, working equipment, and Fondia’s Junior Trainee program. I managed, guided, and trained the digital skills of the organization and act as on-site support for the variety of both external and internal tools used at Fondia. I was a supervisor of the Junior Trainee Team and a Team Leader of the FondiaCafé. 💖

Helsinki, Southern Finland, Finland

I joined Fondia as a Butler in the end of 2010. My job in FondiaCafé was to make sure every guest and Fondian was served in true Fondia-style and was provided exceptional and memorable services throughout their stay at FondiaHouse. I ran various external and internal events, meetings and parties from planning, catering, resource management and decoration to clean up. I was responsible to provide outstanding customer service and create unique customer experience for everyone 💯❤️

I was part of Paulig's coffee machine service & maintenance and my daily tasks were phone and email customer service, coordinating and prioritizing technicians daily work and tasks, scheduling maintenance and coffee machine installations, maintenance billing, following up work and reporting it straight to service and logistics manager.During the two years I learned to be a customer service professional. I did the raw material orders from Finland and abroad, managed the high season rental equipment, dealt with complaints and orders and updated our customer database (CRM). I supported the maintenance, sales and administration in the case of coffee equipment / machines and raw materials issues.

Finland

Salesclerk at three different departments; sporting goods, TopTen (music) and women's clothing. Main responsibilities included customer service, being a cashier, decoration, product displays and inventory. I was also involved in building and opening Anttila Sello department store in Espoo Finland in 2005. Anttila (department store) is a Finnish chain of department stores owned by Kesko from 1996 to 2015.

Internship of Laurea University of Applied SciencesMainly I answered consumer questions and complaints via phone and e-mail and followed the newspaper articles, media etc. I reported all these issues straight to the marketing team. I helped Paulig's Paula with product demonstrations and was also involved in product development.

Bachelor'S Degree Programme In Hospitality Management, Hospitality Management And Service Design, Event Management, 4

Activities and Societies: 2005-2008: studying; 2019-2020: I finished my studies, which had been interrupted due to work This thesis was.

Computer Science

Basic studies - 23 ECTS credits

Finnish Matriculation Examination