As a seasoned Global Marketing and Product Management leader in the medical device and in-vitro diagnostic industries, I am passionate about driving patient-centred innovations and translating complex healthcare solutions into tangible market successes. My career has been defined by a deep commitment to improving patient outcomes, fostering cross-functional collaboration, and delivering strategic marketing initiatives that empower healthcare providers and patients alike.With a proven track record of successfully launching global product portfolios, developing market-leading strategies, and managing the entire product lifecycle, I specialize in creating value-driven marketing programs that enhance brand equity, increase market adoption, and drive business growth. Whether it's through pioneering upstream product development, leading customer-focused product innovations, or executing downstream campaigns, I am committed to bringing breakthrough technologies to life.Key competencies include:• Global Marketing Strategy & Product Management: Extensive experience in shaping go-to-market strategies for medical devices, diagnostics, and patient monitoring solutions, ensuring alignment with customer needs and market demands.• Cross-functional Leadership & Collaboration: Working closely with R&D, sales, regulatory affairs, and clinical teams to deliver high-impact product launches and drive long-term market success.• Market Access & Pricing Strategy: Expertise in developing competitive pricing models and navigating complex regulatory landscapes to ensure market access and sustainable growth.• Customer-Centric Campaigns: Leveraging market research, competitive analysis, and customer insights to create targeted marketing campaigns that resonate with key stakeholders, including healthcare professionals, patients, and KOLs.I thrive in dynamic environments where innovation meets collaboration and am always eager to connect with like-minded professionals who are passionate about improving healthcare outcomes. Let’s connect and discuss how we can work together!Contact Information:Mobile: +45 26 33 89 67E-mail: lmunk@mail.dk#marketingstrategy#businessdevelopment#productmanagement#productdevelopment#productlaunch#pricing#campaigns#customerinsights#competitiveanalysis#stakeholdermanagement#projectmanagement