Lotte Filskov Griffiths Email & Phone Number

Aarhus, Central Denmark Region, Denmark

Director, ONZITE AGENTS

Midtjylland, Danmark

- Building, developing and managing Grundfos Agency- Setting budgets and KPI's (and meeting them)- Recruiting and managing agency ressources, globally- Implementing systems and workflows allowing for a smooth and efficient operation- Growing the Onsite Agency revenue x3 within a yearAs Agency Director at ZITE, I have been building, developing, and managing the Grundfos Agency for 6,5 years, delivering high-quality marketing communications solutions for one of the world's leading pump manufacturers. With a background in strategic consulting and business development, I have a passion for creating and executing effective sales campaigns, creative direction, and brand positioning for B2B clients across various industries. I have also been instrumental in growing Grundfos Agency revenue by three times within a year, setting and meeting budgets and KPIs, recruiting and managing agency resources, and implementing systems and workflows for smooth and efficient operations. I am a persevering, highly organized, and driven leader, with an entrepreneurial spirit and a knack for building and leading creative teams. I have strong C-level stakeholder management skills, and I enjoy collaborating with internal and external partners to deliver innovative and impactful marketing solutions.

Århus Area, Denmark

Grundfos DanfossCloetta (Skipper’s Pipes)

Manchester, United Kingdom

Manager of UK based design & advertising agency. - Building and developing the business - Implementing work flows and systems allowing operations to run smoothly and efficiently- Recruiting designers and project managers- Office management- New Bizz

Aarhus

Brand strategy and marketing activation. Working internationally with brand identity and brand activation for both btb and btc clients.Strategic planner and Account Manager for clients such as:- Danfoss & DEVI- SE (Energy company, now Norlys)- Universe (Theme park)This involved facilitating workshops, developing branding & marketing strategies, developing new brand identities, creating sales & marketing campaigns and driving the execution of marketing activities. As a strategic consultant I was responsible for scoping and budgetting too.

The DOVISTA Group consists of 10 independent brands on the European market for vertical windows and doors. My responsibilities were: - Brand strategy and category development- Internal and external communication and marketing- Market and trend research (green and energy efficient buildings)

Master degree in brand experience, event/occasion based marketing, and media studies.By own initiative, my university assignments were collaborative projects with:- Aarhus Municipality (place brand management - Helhedsplan Gellerup)- Ringkøbing-Skjern Municipality (place brand management - tourism)- The KAOSpilots (brand identity)

Aarhus

- Market research - Consumer behavior insights- Project management

Master, Experience Economy

Activities and Societies: Cultural Strategies in the Experience Economy, Entrepreneurship, Understanding of Media and Tecnology, Spatial.

Ba, Culture Of Events

Activities and Societies: Field Studies, Global Cultures and Media, Culture and Market, Identity in the Modern World, Experience Economy I.

Bachelor, Media Studies

Activities and Societies: Philosophy of the Humanities, Textual Analysis, Reception Analysis, Cultural Theory, Analysis of the Media.

Education record