Lou Anelli Email & Phone Number

Linthicum Heights, Maryland, Us

Raleigh, Nc, Us

Hired to develop strategies to penetrate markets and create new business opportunities to increase revenue. Developed strategic direction, created new business case models, revised corporate strategy, and executed new initiatives.

Hired to advance business development, new client acquisition, and strategic direction while contriving new business models, revising corporate strategy, and establishing sales for a new division with onsite training and coaching programs. • 28% boost in profit accomplished through a new revenue stream by introducing an executive training module with enhanced decision-making and game theory.• Devised a strategy for a new entrepreneur to transform a 25-year-old business plan into a viable corporate and marketing strategy that included new company web presence, websites, logos, advertising, and marketing campaigns. Launched the new business five months ahead of schedule. • Provided expertise to local entrepreneurs in starting businesses by cultivating and initiating corporate and marketing strategies, advertising and social media plans, websites, phones, and a CRM to successfully launch the start-ups below budget and ahead of schedule.• 23% increase in firm revenue achieved by identifying market opportunities and forging key alliances to deliver value to local businesses.

Bountiful, Ut, Us

Divested from Oracle - PlanSwift / Textura / Tech UnlimitedPromoted to re-establish corporate stability after the divestiture from Oracle. Oversaw marketing, operations, technical support, and customer service. Executed a complete overhaul of all company operations.• $335,000 in overall savings reached through a 38% decrease and realignment of staff while enhancing service to the customer base. • 84% drop in customer service wait times obtained by reallocating resources and realigning personnel. • 80%+ decline in service time realized by merging the customer services and technical services teams to augment service and to counsel and bolster client satisfaction. • 35% surge in employee satisfaction, morale, and teamwork attained by modifying the management organizational chart into a streamlined, succinct series of teams rather than one large unit.

Deerfield, Il, Us

Acquired by Oracle in 2016 for $660 million.Promoted to merge corporate marketing and business development strategies with new parent company. Led digital and traditional tactics to shape perception, enhance reputation, build the brand, and drive value.• $135,000 in annual savings won by leading the team in a website refurbishment that escalated traffic 34% while mitigating ad-words expense 38%.• 31% growth cultivated by building a corporate marketing / communications unit through recruitment, hire, and motivation of 20 employees that produced a new marketing plan, logo, and marketing policies. • 28% upturn in revenues gained by integrating the existing marketing strategy into the new corporate plan, expanding existing parent company programs.• 14% augmentation in new business generated by utilizing traditional marketing tactics in the launch of a $750,000 direct mail campaign.

Bountiful, Ut, Us

Hired to create a strategic partnership program from the ground up for a new software startup. Produced, managed, and maintained a strategic alliance program with more than 2,400 partners. • $4.2 million elevation in revenue fostered year-over-year by negotiating more than 2,400 alliances and partnerships during a five-year period. • 2,500 new software users entered the workforce yearly by establishing the academic distribution program to seed the candidate pool. • 30% uptick in market share reaped annually for the first five years in business leveraging strategic partnerships throughout North America to reinforce awareness of the startup. • 11% market share and 8% profit acceleration nurtured by applying innovative event marketing techniques to invent a self-sufficient system of trade-show participation at no cost to the company.

Albany, New York, Us

Civil Engineer - NYSDOT Construction DivisionDirector of Land Management – NYSTA Central Division – 9,870 AcresExcellence Award - $4.2 million in lost revenue recouped and statewide award of excellence for the design and implementation of a computer tracking system for land use, still in use to date.NYSDOT - Construction Division – Heavy Highway & CivilFiscal Management – Project CFO, Budgeting & Accounting, Payment Computations, Cost Accounting Procedures & Records, Orders on Contract, Steel & Asphalt Price Modifications, Certifications of Materials & Shipments Project Management – Engineer in Charge (EIC): Records management, Contractual Payments, Modifications to contracts, Public relations, Adherence to Contract Provisions., & Quantity SurveysConstruction Inspection – Asphalt Paving, Sitework, Concrete Toll Plazas & Bridge Decks, Post Tension Anchored Dams, Precast Panels, Pile Driving, Bridge Steel, Demolition, Underground Utilities, As-built plans, Surveying, & Traffic Patterns…

$9 million in funds secured for the community through a cooperation of local, state, and federal authorities from neighboring municipalities to rebuild a dilapidated bridge.Provided programs to improve operational efficiency, consistency, and compliance in support of the organization’s financial and tactical objectivesInfluenced decisions that resulted in achieving and exceeding municipal business goals including procurement and P&L responsibilities Served as a liaison with other governmental entities – Federal, State, & CountyDrove policies, procedures, and legislation that monitored and supported the municipality’s operational and financial objectives

Master Of Business Administration (M.B.A.), Corporate Strategy & Negotiations

Bachelor Of Science - Bs, Business - Organizational Management

Civil Engineering

Physics