Lou Binetti Email & Phone Number

Tucson, Arizona

Tucson, Arizona Area

• A customer-facing sales position responsible for the acquisition and development of sales leads from multiple states.
• Assigned a territory covering the states of PA and MO.
• Planned, coordinated and drove attendance to multiple events throughout both territories.
• Fostered relationships with National Directors (SME's) to help with presentations and demonstrations.
• Helped both territories exceed sales quotas for FY 2017-2018.
• Fostered and maintained relationships with upwards of 100 administrators in both territories.

Tucson, Arizona Area

• Designed to help integrate multi-media messaging and advanced tools for our sales team. Tasked with changing the tone and delivery of our Inside Sales teams messaging.
• Utilized Oracle Eloqua to design and deploy mass email messaging throughout the United States - on both rapid and structured timelines.
• Optimized existing content to best serve a diverse and social media savvy population. Took materials authored from a customer-retention standpoint and reworked them for customer-acquisition.
• Utilized Workfront to manage multiple projects across multiple timelines for multiple stakeholders.
• Developed, and implemented a process for video messaging that increased customer response rates by over 200%
• Worked with Vidyard to design and roll-out a centralized video repository - containing both internally training content and externally facing customer educational materials.

Tucson, Arizona Area

• My primary objective is to analyze and interpret large data sets to research trends in customer perception, customer feedback, preferences, and behaviors across all customer touch points; then to synthesize these into.
• Use VoC and analytics platforms such as Uservoice, Clarabridge, Tableau, and Business Objects to discover and report customer experience trends and drivers
• Incorporate VoC data and analytics into dashboards, reports and presentations in simple yet visually compelling and impactful ways
• Regularly present VoC findings and insights to audiences at various levels in the organization
• Support the deployment of new product releases through monitoring of Care channels
• Assist with the execution of product design work, acting as the subject matter expert on simultaneous projects while representing VoC. This includes being active in sprint planning, design sessions, daily/weekly.

Tucson, AZ

• Ensured customer satisfaction, developing plans with all relevant internal/client stakeholders, driving performance improvements, and maintaining client positive external image.
• Collaborated with the office of the president team to ensure Service Level Agreement issues were handled with speed and appropriate resolution.
• Utilizing the REVEL process for human relations to develop a program for cross-departmental team of sales, care and marketing.
• Develop and expand the Interdisciplinary Group care team from 1 to 3 agents.
• Analyzed key Performance Indicator metrics and integrated with Project Management teams on developing new apps.

Ocean Beach, CA

• Managed both hands-on aspects of marketing campaign, presented to stakeholders, supported Sales staff with training and materials.
• Conceptualized and created a corporate website for water rights management.
• Informed and educated potential clients and legislators of demonstrated need for clean drinking water in Southern California.
• Crafted both marketing plan and sales literature used to present revolutionary portable drinking water purification systems geared towards developing countries.
• Ensured Sales staff were given a toolkit and were well-versed with marketing materials.

West Palm Beach, Florida Area

• Promoted organic growth by providing complete on-site leadership, coordination, and follow-up for all merchandising changes made within existing Best Buy stores in the Palm Beach Gardens/Wellington DMA of Southern.
• Participated in hiring, training and initial store setup during Grand Opening of new retail store in Palm Beach Gardens & Wellington FL.
• Facilitated training and roll-out of national Best Buy for Business service/sales initiative to stores within local DMA.
• Managed costs from P&L through behaviors focusing on minimizing shrink, damage write-off and other expenses.
• Recruited, trained, mentored and developed the Project Team Leads and Project Team members (15+ direct reports) including Performance Develop Guides, 1-on-1s, Quarterly check-ins
• Ensured completion compliance of all assigned tasks to the Project Teams including vendor-sponsored initiatives, planograms, reset projects and continuity using prescribed tracking tools and portals

Cazenovia, NY

• Analyzed and developed marketing plans, managed construction and delivery of website, generated leads with high closure rate.
• Successfully generated over 100 qualified leads for an end-user SAP user conference with a 70% closure rate, resulting in 85 attendees.
• Produced effective website and podcast interviews with high profile attendees in order to promote the event.
• Identified, evaluated and developed effective marketing strategies based on company objectives and market trends.

Horseheads, NY

• Designed and delivered outreach programs, websites and marketing materials to support sales objectives.
• Generated well-researched corporate websites for multiple product lines.
• Spearheaded the development of corporate outreach programs designed to ascertain customer attitudes towards products.
• Collaborate with graphic designer to create both copy and design print sales materials for products.

Masters Of Science, Media Management, 3.57

Activities and Societies: President: Newhouse Masters Association Student Liaison to Board of Trustees Authored two Q-Methodology Studies.

Certificate, Paralegal Studies

Master Of Education - Med, Secondary Education And Teaching, 3.85

Activities and Societies: Arizona student teacher of the year finalist, Kappa Delta Pi inductee.

Micromaster Certification, User Experience (Ux) Research And Design

Activities and Societies: Hands-on experience with taking a product from initial concept, through user research, ideation and refinement.

Micromaster Certification, Marketing Analytics

Activities and Societies: learned how to analyize competitive trends, price and promotional schemes, market segmentation and sales.