Kathrine Lou Lasam Email & Phone Number

Netherlands

Talent Sourcing and Casting- Identify and recruit the best creators that align with the brand's identity and campaign objectives.- Evaluate potential creators based on their past work, engagement metrics, and relevance to the target audience.- Ensure the casting of creators who can authentically represent the brand and drive campaign success.Creator Relationship Management- Build and maintain strong relationships with creators, ensuring open and consistent communication.- Serve as the main point of contact for creators, addressing their needs, concerns, and questions promptly.- Provide clear guidelines and briefs to creators, ensuring they understand the campaign objectives and deliverables.Campaign Coordination- Collaborate with the creative team to develop detailed briefs that align with the client's goals and brand identity.- Coordinate with creators to ensure they meet deadlines and deliver high-quality content.- Review creator submissions to ensure they meet the campaign’s creative and strategic objectives.Performance Monitoring:**- Track and analyze the performance of creator-generated content.- Provide feedback to creators based on performance data, helping them refine their approach for future campaigns.- Share insights with the creative and strategy teams to optimize future casting and content strategies.- Keep the creator database up to dateInnovation and Trends- Stay updated on industry trends, emerging platforms, and new creator talent.- Experiment with new types of creators or content formats to keep campaigns fresh and engaging.- Research competitors and similar campaigns to identify potential opportunities for improvement.

Philippines

General Brand and Marketing Management- Support and participate in marketing activities to elevate brand awareness.- Assist in implementing marketing strategies aligned with the company's goals.- Generate reports on marketing campaigns and assess their effectiveness.- Plan and execute promotional campaigns across various media platforms.- Liaise with brand partners, suppliers, and stakeholders to amplify brand presence.Social Media Community Management- Help maintain consistent content and tone across social platforms like Facebook and Instagram.- Monitor and engage with our social media audience.- Assist in content creation and scheduling.- Utilize available tools to create social media material when necessary (Photoshop)- Translate communications into writing of captions for posts, or researching captions/info we can get from credible sources- File user-generated content from retreats and activities on time and in an organized manner

Quebec, Canada

• Account Management & Creative Direction of small to medium businesses advertisers located in North America for TikTok’s creative partner, Trendzi• Creative Direction includes but is not limited to concept creation and writing scripts for UGCs• Creator / talent / artist handling for respective campaigns

Philippines

- Writing titles and clear content for Joyce Pring Media social media channels (Instagram, Facebook, Spotify) focusing on her platform: "Adulting With Joyce Pring" that reflect her personal brand's voice- Scriptwriting for promotional videos and live events- Coordinating with PR team to understand client's message, brand voice and target audience- Proposing copy concepts in line with Joyce Pring's personal branding and carrying out projects once they are approved- Interpreting creative direction and technical information and turning them into persuasive copy conceptsCollaborating with PR and marketing departments to brainstorm and develop a variety of marketing materialsWorking with clients to edit and modify copy to meet their content expectations

Philippines

- Overall managing of the gallery (staff, maintenance of the gallery etc.) - Approval of Marketing Collaterals- Exhibition management from project planning which also includes logistics to execution of exhibits in the gallery and art fairs participated by the gallery both in the Philippines and overseas (e.g. Art Fair Philippines, Art in the Park, Art Kaohshiung, Art Fair Tokyo & Art Central Hongkong)- Artist management- Sales of artworks- Public relations with clients and external affairs- Social media managing which includes design & content, and handles inquiries via phone, e-mail and other social media platforms

Philippines

- Artist management- Sales of artworks- Organization of internal and external exhibits (logistics, exhibition proposals, etc.)- Public relations with clients and other external affairs- In charge of inquiries via phone, e-mail and other social media platforms- Creation of marketing collaterals

Philippines

- Photo & video editing of marketing collaterals (invitation posters, catalogues, etc)- Social Media Management- Coverage of exhibitions through video and photography- In charge of inventory

Metro Manila

- Physical research from town to town & pitch stories of different people for documentary show, “Storyline”

Philippines

- Assisting the traffic coordinator at the reception of a post - production company

Communication And Media Studies

Activities and Societies: Bataleon De Leon Rojo Pep Squad

High School Diploma