Kathrine Lou Lasam Email and Phone Number
Dynamic professional specializing in talent discovery, creative strategy, sales and brand development, with extensive experience in wellness, UGC industry, and contemporary art.Currently:Working at Mango Media Agency as a UGC Talent Coordinator, sourcing talented actresses, models, and creators across the Netherlands.Past Experiences:I began my career in the contemporary art world, starting as a Multimedia Officer and advancing to Marketing Manager and eventually Gallery Manager. During my seven-year tenure, I spearheaded strategic initiatives, managed sales, and curated exhibitions to elevate the gallery's presence.At Soulspeak Yoga, I led marketing campaigns and social media strategies to enhance brand visibility and community engagement. As an Account Manager and Creative Director at TikTok's creative partner, I managed client portfolios and conceptualized user-generated content that aligned with client goals.Education:Graduated with a degree in Bachelor of Arts in Communication and Media Studies, focusing on pre-production, production, and post-production, with an emphasis on broadcasting.Passions:Deeply committed to wellness, racket sports, and fine art.
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Ugc Talent CoordinatorMango Media Ag Sep 2024 - PresentNetherlandsTalent Sourcing and Casting- Identify and recruit the best creators that align with the brand's identity and campaign objectives.- Evaluate potential creators based on their past work, engagement metrics, and relevance to the target audience.- Ensure the casting of creators who can authentically represent the brand and drive campaign success.Creator Relationship Management- Build and maintain strong relationships with creators, ensuring open and consistent communication.- Serve as the main point of contact for creators, addressing their needs, concerns, and questions promptly.- Provide clear guidelines and briefs to creators, ensuring they understand the campaign objectives and deliverables.Campaign Coordination- Collaborate with the creative team to develop detailed briefs that align with the client's goals and brand identity.- Coordinate with creators to ensure they meet deadlines and deliver high-quality content.- Review creator submissions to ensure they meet the campaign’s creative and strategic objectives.Performance Monitoring:**- Track and analyze the performance of creator-generated content.- Provide feedback to creators based on performance data, helping them refine their approach for future campaigns.- Share insights with the creative and strategy teams to optimize future casting and content strategies.- Keep the creator database up to dateInnovation and Trends- Stay updated on industry trends, emerging platforms, and new creator talent.- Experiment with new types of creators or content formats to keep campaigns fresh and engaging.- Research competitors and similar campaigns to identify potential opportunities for improvement. -
Brand And Marketing ManagerSoulspeak Yoga Philippines Oct 2023 - PresentPhilippinesGeneral Brand and Marketing Management- Support and participate in marketing activities to elevate brand awareness.- Assist in implementing marketing strategies aligned with the company's goals.- Generate reports on marketing campaigns and assess their effectiveness.- Plan and execute promotional campaigns across various media platforms.- Liaise with brand partners, suppliers, and stakeholders to amplify brand presence.Social Media Community Management- Help maintain consistent content and tone across social platforms like Facebook and Instagram.- Monitor and engage with our social media audience.- Assist in content creation and scheduling.- Utilize available tools to create social media material when necessary (Photoshop)- Translate communications into writing of captions for posts, or researching captions/info we can get from credible sources- File user-generated content from retreats and activities on time and in an organized manner
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Smb Account Manager And Creative DirectorTrendzi May 2023 - Jul 2023Quebec, Canada• Account Management & Creative Direction of small to medium businesses advertisers located in North America for TikTok’s creative partner, Trendzi• Creative Direction includes but is not limited to concept creation and writing scripts for UGCs• Creator / talent / artist handling for respective campaigns -
Freelance CopywriterJoyce Pring Media Jun 2022 - Jul 2022Philippines- Writing titles and clear content for Joyce Pring Media social media channels (Instagram, Facebook, Spotify) focusing on her platform: "Adulting With Joyce Pring" that reflect her personal brand's voice- Scriptwriting for promotional videos and live events- Coordinating with PR team to understand client's message, brand voice and target audience- Proposing copy concepts in line with Joyce Pring's personal branding and carrying out projects once they are approved- Interpreting creative direction and technical information and turning them into persuasive copy conceptsCollaborating with PR and marketing departments to brainstorm and develop a variety of marketing materialsWorking with clients to edit and modify copy to meet their content expectations
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Gallery ManagerArt Underground Apr 2014 - Jun 2021Philippines- Overall managing of the gallery (staff, maintenance of the gallery etc.) - Approval of Marketing Collaterals- Exhibition management from project planning which also includes logistics to execution of exhibits in the gallery and art fairs participated by the gallery both in the Philippines and overseas (e.g. Art Fair Philippines, Art in the Park, Art Kaohshiung, Art Fair Tokyo & Art Central Hongkong)- Artist management- Sales of artworks- Public relations with clients and external affairs- Social media managing which includes design & content, and handles inquiries via phone, e-mail and other social media platforms -
Marketing ManagerArt Underground Sep 2014 - Dec 2014Philippines- Artist management- Sales of artworks- Organization of internal and external exhibits (logistics, exhibition proposals, etc.)- Public relations with clients and other external affairs- In charge of inquiries via phone, e-mail and other social media platforms- Creation of marketing collaterals -
Multimedia OfficerArt Underground Apr 2014 - Sep 2014Philippines- Photo & video editing of marketing collaterals (invitation posters, catalogues, etc)- Social Media Management- Coverage of exhibitions through video and photography- In charge of inventory -
ResearcherStoryline Mar 2013 - Apr 2013Metro Manila- Physical research from town to town & pitch stories of different people for documentary show, “Storyline”
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Traffic AssistantUnderground Logic Mar 2012 - May 2012Philippines- Assisting the traffic coordinator at the reception of a post - production company
Kathrine Lou Lasam Education Details
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Communication And Media Studies -
High School Diploma
Frequently Asked Questions about Kathrine Lou Lasam
What company does Kathrine Lou Lasam work for?
Kathrine Lou Lasam works for Mango Media Ag
What is Kathrine Lou Lasam's role at the current company?
Kathrine Lou Lasam's current role is Gallery Manager | Sales | Artist Management | Creative Director.
What schools did Kathrine Lou Lasam attend?
Kathrine Lou Lasam attended San Beda College Alabang, St. Paul College Of Parañaque.
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