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Working with the Woolworths Group tribe.

GAD responsible for leading the transition work and operations to help set up a new bespoke agency in NZ servicing Countdown Supermarkets.

As a long-term contractor to M&C Saatchi, I have been extremely lucky to work with some of the best in the business, both agency and client.Continuing my experience across the CommBank account, I developed a range of campaigns across most business units - D&T, Credit Cards, Brand and Business. From large ATL, through to targeted digital and direct, I managed various teams to exceed business and campaign objectives.Moving across the business to work within RE, launching Uniting Care's first brand campaign.Currently, I work in the 'Greenhouse' agency in Surry Hills which is solely responsible for the Woolworths account, managing Special Projects for the Brand team.

Overseeing shopper marketing strategy and campaigns (both internal and external) for large alcohol brands Peroni and Pernod-Ricard.

Contracted to assist in the launch of CommBank 'Can', I then continued working on the CommBank account for the Consumer & Business Marketing teams. Specialising in project management in integrated campaigns across both ATL and BTL channels, working with some of the best creative minds in Australia.

Working in the Shopper team, responsible for management of the Panadol Customer Marketing business across multiple variants and channels (trade and shopper).

Contracted to manage a Samsung integrated campaign with only 4 weeks to launch which became Samsung’s most successful UK phone launch. The campaign included in-store advertising, trade and shopper promotions, sponsorship, PR, digital activation, and a major launch event.I was involved in various experiential and digital campaigns, including the European launch of Skyn condoms, working across five markets. A digital campaign which involved website build, social media, content & SEO strategies, and localised online marketing for each market.

I managed campaigns for multiple channels (consumer/trade/3rd party influencers) across all marketing disciplines.