Culture & Human-First AI Sentiment Intelligence Platform

Rebranding of LA Inc. creating a Woman-Owned cooperative of strategists, community builders, rebellious and wicked talented creatives, and human-first AI implementation. Strategically creating markets,community platforms and solutions, and enabling deep connection for brands and those they seek.

As an accomplished Brand and Content Strategist, I specialize in creating markets through innovative brand strategy and award-winning content. My expertise lies in bringing strategic brand partnerships to the forefront, driving engagement, and fostering lasting connections. With a track record of successfully orchestrating high-profile events and collaborations, I blend creativity with strategic insight to craft memorable experiences that resonate and convert. Dedicated to excellence and growth, I excel in dynamic environments, working seamlessly with cross-functional teams to bring ambitious visions to life.

Develop and execute quarterly brand and content strategies aligned with segment priorities for four yearly luxury print magazines and their digital platforms, resulting in increased brand visibility and audience engagement. Conceptualize and strategically execute bi-annnual custom publications, messaging and brand alliances for multiple brands. Serve as a brand, communications, content, and brand sponsorship Director for a non-profit creating educational pathways for multicultural youth.• Spearhead the development and launch of a national print, media, and streaming platform from strategy to production, optimizing content for multicultural communities and driving audience growth.• Design print content strategies for a direct-to-consumer product brand, driving key performance factors such as brand recognition, reach, and engagement.• Execute a national print and digital content strategy to raise funds for an educational program, effectively creating a platform and representing the program's voice to the community, media, and potential national donor brands.

Served as Editor in Chief of Cambria Style magazine, leading concept development, content creation, and editorial strategy, resulting in multiple industry awards and recognition.• Led award-winning publications, brand storytelling and messaging, managed large content budgets, and negotiated celebrity and brand partnerships.• Created and managed a yearly budget of $5M and led a team of 20+, including agencies, freelancers, and internal teams.• Presented new initiatives and partnership opportunities to leadership and stakeholders.• Leveraged expertise to increase distribution, grow subscriber bases, and elevate brand messaging for both B2C and B2B audiences while demonstrating proficiency in strategic partner alliances and maintaining consistent brand messaging to achieve award-winning results.• Boosted print and digital newsletter organic subscriber base from 0 to 450k in under five years, while increasing total global distribution from 125k to 1M copies semi-annually.• Enhanced big-name clients' in-store consumer experience with kitchen designers by establishing a special in-store magazine in collaboration with eight other in-store luxury companies.• Formulated a comprehensive plan for creating and distributing content across various digital, print, and social media channels; used data analytics and trend research to fine-tune and enhance content.

Skilled in crafting strategy, structure, and voice for branded content initiatives, adept at creating turn-key content packages, collaborating with business development teams, and managing multiple priorities to enhance consumer engagement.• Partnered with Business Development to leverage opportunities and add value to brand relationships through exposure in the award-winning magazine.• Oversaw the production of content while balancing various corporate requirements, meeting customer demands, and engaging with consumers.• Pitched campaign ideas, managing content calendars, and leading teams of content creators to implement projects in alignment with brand objectives.Skilled in crafting strategy, structure, and voice for branded content initiatives, adept at creating turn-key content packages, collaborating with business development teams, and managing multiple priorities to enhance consumer engagement.

Created a regional sustainable-living brand with a large-scale outdoor festival and quarterly publication with a distribution of 40k. Strategic partnerships included large national brands such as AVEDA, Target, Best Buy, and others.

An agency providing branding, design and asset creation for small businesses including print, fleet and storefront.