Lou Ann Oak Email & Phone Number

Greater Minneapolis-St. Paul Area

Consumer Insights consultant skilled in a broad range of quantitative and qualitative research, brand innovation and renovation, and working with business teams to make consumer learning actionable. Strong interpersonal, problem solving, technical and project management skills.Specialties:• Primary Research (quantitative and qualitative)• Project Management (study design, execution, analysis, reporting)• Product Testing (e.g. product improvement, new products)• Concept Testing • Positioning• Research Synthesis• Online Communities

Greater Minneapolis-St. Paul Area

Led consumer work for a variety of business teams. Expert in applying attitudinal and behavioral insights to the business. • Collaborated with cross-functional business teams for iconic brands like, Betty Crocker, Pillsbury, and Nature Valley to identify innovation and renovation opportunities and guide new product development. • Led Foundational research to gain insights on shoppers for the Shopper Insights, Shopper Marketing and Sales teams.• Gained extensive experience in designing, executing and analyzing a wide variety of research studies, including, concept, product, positioning, packaging, claims, and attitude and usage studies on new and established products. • Seen as an expert and coached other associates on study design, methodology, analysis and report writing.• Grounded numerous teams in foundational consumer learning and trends which resulted in clear brand strategy, brand growth, and new opportunities.• Managed and accountable for research budgets ranging from $500M-$1MM.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Minneapolis

Mba, Marketing

Bs, Accounting