Louay Al Samarrai is a Managing Director at Active (Digital. Marketing. Communications). He possess expertise in public relations, corporate communications, media relations, crisis management, marketing communications and 24 more skills. He is proficient in French and Arabic. Colleagues describe him as "Louay and Active are always my go to specialists in the MENA region, for their fantastic expertise, great results and in-depth knowledge of the market. Louay personally is incredibly driven, engaged and proactive, and this shines through everything his agency does. Shared clients have always been impressed with the quality of results, and Louay and his team have been brilliant and collaborative partners over the many years we've worked together, always going the extra mile. I wouldn't hesitate to recommend Louay and Active to anyone and hope to continue working with them for many years to come." and "On top pf being the consummate gentleman, Louay combines his incredible talent for positioning issues and communications skills with an extraordinary sense of strategy. Particularly knowledgeable about our industry, he applies his gentle approach to providing personalised counseling to his partners, clients and staff. If you are looking for someone to point you in the right direction when doing PR in the Middle-East, look no further! "