• I help startups transform into brands that grow and write about it on bybrandup.com/#blog.Hey, I'm Loubna. I like to describe myself as a pragmatic creative, which I believe reflects who I am. Before finding my true passion in branding and design, I tried multiple business models, learning the true nature of entrepreneurship.I've been fortunate to work with clients from all over the world (18 countries), designing their dream brands and consulting them on their branding journey.I'm now building @bybrandup, a branding and design agency where I blend my expertise in branding and design with my love for business and innovation. We aim to serve startups by leveraging strategy, positioning, and design thinking, not just to create products but to build brands that drive growth and leave lasting legacies.