Lou Cucinelli Email & Phone Number

Work with news, sales, and production departments to develop and implement both marketing and sales initiatives. Drive broadcast ratings growth and attract new users to digital platforms. Provide training, guidance, and focus to creative team. Ensure brand consistency in marketing message and news delivery.

Fort Wayne, Indiana Area

Responsible for marketing and branding the dominant #1 broadcast station in the market. Supervise promotions department staff to ensure consistent messaging across multiple screens. Oversee commercial production and art department staff. Use research and analytics to target key viewers on all screens, driving viewership and increasing usage of digital platforms. Seek out unique opportunities to find and attract new viewers. Awarded Media General's Circle of Excellence in 2014 for outstanding leadership and commitment to building a culture of success.

Fort Wayne, Indiana Area

Write, shoot, and edit all commercial productions. Involved in every aspect of commercial process, working with sales staff and clients from spot conception meetings through final edit. Proficient with Grass Valley Edius, AVID Media Composer, and Adobe AfterEffects software. Experience with the latest HD and DSLR cameras. Shoot and edit longer, non-traditional commercial productions for broadcast and for internet use. Built solid relationships with clients and increased production revenue billing to record levels.

Fort Wayne, Indiana Area

Led a team of professionals producing videos for an international hardware co-op with over $3 billion in annual sales. Created training and marketing videos for internal and external use. Responsible for all aspects of video studio including studio budget, maintenance, and scheduling. Gave staff annual performance reviews including action planning, training, and goal setting. Acted as primary producer and editor on all projects. Traveled regionally, nationally and internationally to serve as videographer and corporate ambassador on location shoots. Developed videos promoting and launching key corporate initiatives, working with other departments to deliver clear, concise, and targeted content to meet corporate goals. Modernized production studio equipment and workflow, delivered under budget while dramatically increasing annual output. Work with outside production crews on national trade shows and live events.

Responsible for consistent messaging to protect and promote the brand while writing, shooting, and editing promotional materials for WANE-TV. Develop and edit strong topical promotions for daily newscasts and for targeted special reports.

Gathered news as a one-man-band, responsible for shooting, editing, and gathering facts. Traveled nationally and internationally on assigment. Shot and edited multiple long-form, documentary style projects.