Lou Decola Email and Phone Number

FanDe LLC is a Real Estate company investing in residential real estate and development. The Majority of our holdings are Short Term Rentals

SILL Real Estate investment s currently buys residential real estate nationwide and specializes in rehabbing and holding properties for STR

DeCola Salon is one of Salon Today’s Top 200 Salons in the US. DeCola Salon specializes in hair services, and has grown to a multi million dollar Salon.

• In 2013 increased service sales from $18 million to $19+ million.• In 2013 increased retail sales over 10% from $1.25 million to $1.40million. • Reported directly to CEO and VP with responsibilities for monthly profit/loss reviews, payroll management and strategies to increase EBITA. • Responsible for operations efficiency and sales growth for 20 salon and spas from New York to Virginia encompassing 20 direct report managers and 348 employees.• Responsible for creation and implementation of communication strategy for North East, including weekly managers calls, sales strategy sharing sessions, and monthly and quarterly personnel reviews. • Managed the acquisition of a $1.1 million salon in Maryland with limited capital through strategic negotiations including employment contracts, lease negotiations, and construction.• Conceptualized, negotiated and implemented the first dry-bar outpost on the main floor of Saks 5th Avenue Salon and Spa in Manhattan, creating a new company standard.• Product knowledge and management: Kerastase, Bumble & Bumble, Davines, Paul Mitchell, Wella, Goldwell, Global Keratin, Trissola, GM Collins, Yonka, Skinceuticals, OPI, Spa Ritual, B.Bronz.

• Responsible for day-to-day operations of Saks 5th Avenue in Bala Cynwyd, PA store, including staffing, payroll, sales growth and operational efficiency.• From May 2012 to December 2012 grew gross sales from $530k to $800k+.• Implemented and enforced the Saks Standard.• Created cohesive partnership between Saks 5th Avenue Department Store and the Salon and Spa at Saks by attending their management and Rally Meetings weekly.

• Increased sales in services by over 40+% from September 2011 to February 2012.• Increased sales in retail 49% from September. • Recognized for being first in my district for total sales gain in February 2012.• Awarded Superior Customer Service Award for December 2011 and January 2012.• Responsibilities included P&L reviews as well as supervising 40+ employees, including hiring and termination.• Recruited, attracted, selected and retained productive stylists which consistently met company performance expectations.• Personally coached and supported the ongoing development of the salon staff to build skills and ensure a consistent execution of the salon protocols and programs.• Address any safety and compliance issues.• Product knowledge and management: Matrix, Redken, Paul Mitchell, Jioco.

• Owned and operated salon that grew from 1 employee to 30+ employees.• Achieved Framesi International Top Sales Award for 2005, 2006, and 2007.• Grew salon sales from $50,000 in 1989 to $1.1 million in 2011.• Developed and marketed personal hair care line, (“DeCola”) that was sold in salon and on QVC.• Responsible for every facet of the enterprise including staffing, payroll, contract negotiations, marketing and client retention.• Maintained and serviced personal client list of 480 customers -including high-profile clients, and a total salon client list of 5,000 customers.• Was featured on QVC, TLC show The Makeover Story, cover story for Envy magazine and Mrs. America.• Product knowledge and management: Framesi, Matrix, Wella, Ecru New York, Bio-Ionic, OPI, Paul Mitchell, Nailtiques.