• Development of marketing plans to drive category sales growth, gain share and enhance brand attribute (HH Penetration, Awareness, Consideration etc.)• Analyze customer data and shopper insights identifying opportunities to grow and develop both campaigns and programs to better reach Target Audience• Collaboration with Global and Regional EMEA Stakeholders for NPD launch and 360 drumbeat and always-on campaigns. Feedback each market's specificities and adapt to their market positioning, audience and budget. • Daily work with Sales team, Ecommerce and Media to define consumer targets and develop initiatives aligned with business objectives. • Conduct thorough competitor and market analysis to inform counter strategies and maintain market competitiveness.• Active participation to the IBP process leading Product Management Review monthly to review and adapt Targets (SO, SI, Product Mix), Trading Profit and Marketing Activities accordingly. Adapt plans with Supply and Demand planners. Maximize Trading Profit and profitability of existing products in collaboration with the Sales function, continuously reviewing and resetting tactics as needed. • Develop Go-To-Market (GTM) strategies for the category (3 sub-categories: floor care, environmental care and Light with a portfolio of more than 50 FG SKUs + Accessories)

Responsible for the go-to-market strategy in Switzerland P&L accountability Conducted market analysis, monitoring trends and consumers insights (GfK and ad-hoc qualitative studies)

For Caribbean & Central American Cluster, high price segment:- Construct 2020/2021 strategic plans for Reduced Risk Products within the Consumer Journey (4 New product launches, 9 Bridging Campaigns etc.)- Lead the development of all brand portfolio initiatives (Electronic devices, accessories and HEETs) including product development (in line with Supply Chain and Commercial) and brand campaign across all channels.- Work with Market Research to identify consumer insights, main pain points (within the different phases of Acquisition and Retention) and opportunities to define appropriate activities.- Plan portfolio optimization.

For Caribbean & Central American Cluster (33 markets), Chesterfield and local brands: • Submitted and deployed 13 product initiatives (including New product launches, Revamps, Upgrades and Morphs) within the Cluster Product Portfolio strategy. Worked in a project-based environment with multidisciplinary teams.• Worked closely with Consumer Insights and sales information gathering and analysis to understand consumer dynamics by price segment and flavor.• Briefed agencies for local creation and global adaptation of campaigns based on market consumer & customer insights to build a 360 communication strategy. • Provided input to build the investments Budget needed to build brands in line with the Commercial Plans (by brand/market).• Assessed each market's punctual needs and accompany initiatives’ deployment.

Brand and communication management for all price segments, for Central American Cluster (6 markets),

• Managed simultaneous marketing projects according to the annual Marketing & Innovation plan in close relationship with Consumer Engagement and Trade Marketing areas.• Briefed agencies for local creation and global adaptation of brand campaigns to build a communication strategy. • Coordinated with suppliers for the production and deployment of marketing and product related materials.

- Designed and sold travel programs to international companies (Europe and US mainly) within 3 makets (Costa Rica, Nicaragua and Panama).- Supported the clients in the management and optimization of their travel’s costs. - Represented the agency in the IMEX in Frankfurt (the largest trade show in Europe for the meetings and events industry) together with the ICT (Costa Rican Institute of Tourism).

Main areas in charge: Canada, Australia, Asia- Analyzed and prospected the Aesthetic market in Asia. - Developed the product strategy and communication tools for the international growth of the Brand (working with the internal agency).- Managed the marketing Budget and helped the distributors define the brand strategy.

For the account Nestlé Purina One- Participated to the Big Idea creation and definition of the brand personality for the launch of anew brand (Beneful Baked Delight).- Coordinated the communication between client and creative Team. - Supported the creation of advertising for TV and Print (Purine One Cat “Journey” campaign,Beneful Baked Delight launch).- Benchmarked (César, IAMS, Pedigree etc.) and redacted monthly report for the affiliates in Europe. - Coordinated 30 countries in Europe for the adaptation and diffusion of the campaigns in thedifferent markets.

https://www.amexglobalbusinesstravel.com/fr/meetings-and-events/Organization of events: Business Travel, Seminars, Meeting, Roadshow- BtoB management- Road books creation - Budget preparation and optimization- Leaded a client account: Bouygues Telecom- Responded to tenders- Research and management of suppliers and customers