Lou Hughes Email & Phone Number

West Palm Beach, Florida, Us

• 303% increase in YOY growth for Schweiger Dermatology.• $12M in revenue within the first 90 days after launching Axogen’s new Resensation product line.• 188% in new customers, 2,477% in web traffic, and 2,300% in leads for venture-funded SaaS start-up acquired by West Communications.• 20,000+ subscribers in 90 days for CoStar Group’s new SaaS product.• 40% increase in revenue and a 100% increase in traffic for INUVIO, a MedTech start-up.• 4,900% increase in online enrollment for Lead America, a leader in student conferences.• 35% increase in cardiac services for Jupiter Medical Center despite the COVID pandemic.• 114% increase in YOY revenue for Unimarket, a global e-procurement SaaS platform.• 900% increase in e-commerce revenue for Unicom Global.Recipient of numerous industry awards for excellence in marketing, digital marketing, e-commerce, branding, and creative achievement, including a Webby Award, Internet Week 100 recognition, Interactive Media Awards, and WebAwards.

Chantilly, Va, Us

* Led e-commerce division with P&L responsibility over all online sales, demand generation, marketing, product development, customer service and operations.* Increased e-commerce revenues by more than 900% after initiating e-business strategy to shift a larger percentage of orders from inside sales to lower cost e-commerce channel.* Generated seismic shift in e-business orders from 1% to more than 65% of company’s total sales.* Led strategic redesign of supply chain processes that reduced order-to-ship cycle from 32 to 5 days.* Implemented ‘Customer Self Service’ sales productivity initiative enabling online access to online order tracking, status and account management for the first time in company’s 20 year history.* Led overhaul of online product strategy culminating in the launch of four distinct online services that emphasized replicable, reusable and configurable functionality to meet the demands of government procurement officers (B2B) and employees (B2C).* Developed comprehensive e-business product development roadmap encompassing multi-year prioritization for future functional improvements to bring GTSI on par with leading retail e-commerce competitors, including CDW, Amazon, Staples and Tiger Direct.

West Palm Beach, Florida, Us

* Developed ‘Strategic Marketing Framework’ for Ruesch Intl, a global financial services firm, to drive prioritization of global marketing programs, incl. demand generation, thought leadership, product development & customer up-sell for its SaaS offerings.* Retained by Trancentrix, a leading provider of online corporate payment solutions, to redesign their flagship SaaS product, incl. user experience, navigation, GUI & information design.* Retained by Fannie Mae to develop communications strategy, messaging & launch plan for next generation of Desktop Underwriter, the company’s flagship software product. * Led strategic evaluation of PeopleSoft’s global field marketing organization to drive improved performance & alignment between sales & marketing organizations.* Launched SoftMed’s, a 3M company, first-ever webinar program to establish healthcare software vendor’s thought leadership in electronic medical record market and fill sales pipeline with highly qualified prospects.

Us

* Directed global marketing for enterprise software and IT services company overseeing growth from $65M to $408M.* Established AppNet among the ‘50 Largest Pure Internet Companies’ by Internet World magazine; #1 in growth and #2 in revenue among Internet professional services firms.* Developed AppNet's primary lead generation program driving $109 million in new business via online leads.* Directed launch and redesign of Commerce One product portfolio with release of Commerce One 5.0, the company’s flagship application suite. Well-received product roll-out featured the complete revitalization of market positioning, value propositions, product naming, brand identity, web sites, product demos, sales collateral/toolkits and analyst/sales/investor presentations.* Directed integration of online and offline marketing during Commerce One’s $2B acquisition of AppNet and during AppNet’s acquisition of nine technology companies.* Led complete overhaul and upgrade to enterprise-wide content management systems, software and infrastructure with implementation of SAPPortals.* Selected as 'Top Achiever' based on outstanding performance, contribution and criticality of position.

Washington, District Of Columbia, Us

* Senior executive in charge of all enterprise-wide digital marketing initiatives.* Transformed Fannie Mae from ‘e-business laggard’ to 'Internet Week 100,' a select group of industry leaders recognized for innovative utilization of technologies to drive revenue growth and customer preference.* Led complete redesign of FannieMae.Com culminating in a 193% increase in unique visitors (from 145,000 to 425,000) in less than nine months and HomePath.com, the company’s consumer-facing web property.* Led development and execution of 'Single Pipe' initiative, the mortgage industry’s first e-commerce site for multi-family lenders, enabling the transaction and delivery of more than $11 billion in loans via the Internet.* Created and implemented enterprise-wide Web Policy Group, an executive steering committee and process, to evaluate return on investment for deployment of Web-based applications, software products, partnerships and content.

Woonsocket, Ri, Us

* Senior strategist, evangelist and project leader for Caremark’s e-business and digital marketing initiatives.* Initiated major e-commerce offerings, including online fulfillment of prescription refills for 14 million customers (B2C) and company’s first online continuing medical education (CME) program for affiliated physicians (B2B).* Launched first Internet, Intranet and Extranet sites for organization with more than 700 U.S. locations and 13,400 affiliated physicians.

Bachelor Of Arts (B.A.), Communication

Bachelor'S Degree, Business

Entrepreneur Essentials, Business/Commerce, General