• Formulate the vision of the overall go-to-market strategy for Aldec’s entire FPGA/ASIC verification software and hardware product lines. Lead and motivate the entire marketing team for the execution and delivery.• Design and execute the corporate quarterly marketing plan for content and outbound marketing through website content, monthly newsletter, email campaigns/marketing automation, press releases, industry articles, conferences, social media, industry video interviews, ensuring that a clear and compelling message and positioning are communicated effectively. • Strategically form and cultivate partnerships across multiple industries to solve new customer verification problems, remain competitive, establish credibility/branding, introduce new products and expand market penetration.• Represent Aldec in several industry conferences worldwide, conduct presentations and give several video interviews that can be found on EDACafe.com and SemiEngineering.com.• Directly manage and motivate international distributors to sell/market into various vertical markets, ensuring quarterly sales goals and business objectives are met.

• Product Marketing Manager of DO-254/CTS™, a fully custom hardware and software for in-target testing of FPGAs for DO-254 compliance. Product Marketing Manager of Spec-TRACER™, a requirements lifecycle management software for FPGAs and ASICs. Program Manager for Aldec’s entire DO-254 solutions portfolio. Develop short term and long-term business strategy for the commercial avionics industry and DO-254 compliance.• Direct engagement with customers and prospects for analysis and assessment of existing in-house FPGA development and requirements management processes. Gather requirements from customers and prospects to define product roadmaps.• Manage product releases, service packs, patch deployment and as well as training Sales/FAEs on value, benefits, and positioning of new features and capabilities.• Develop product marketing strategies and messaging through press releases, white papers, application notes, FAQs, blogs, tutorials, online articles and PowerPoint presentation. Conduct webinars and deliver presentation at avionics conferences worldwide.• Conduct competitive analysis to stay on top of competition and continuously optimize the key differentiator. Conduct industry landscape analysis to determine industry conditions, problems, opportunities for growth and forecast future industry direction.