Louis is a strategic leader and expert in business systems growth and transformation, based in Melbourne, Australia. He is known for his deep passion for technology, business transformation, and AI, combined with a proactive, hands-on approach to leveraging data-driven analysis and decision-making. Louis is proficient at distilling raw data into strategic insights that propel growth and organisational effectiveness. His expertise includes aligning change with modern business practices and optimising operations across diverse sectors through data-driven strategies and advanced system enhancements.In 1999, Louis founded Mittoni Pty Ltd, a lean distribution company specialising in IT, eSports PC/console gaming, family lifestyle, and consumer electronics. He established Hobby Warehouse in 2011 and orchestrated the revival of iconic brands Toys“R”Us and Babies“R”Us in Australia in May 2019 through a new business venture - launching the brand within an unprecedented four-week timeframe by leveraging existing coding platforms.In 2020, Louis Mittoni's group of companies were acquired by ASX listed entity Funtastic Limited at a valuation of $32.6m. Following the acquisition, Louis assumed the role of Technology Manager, CEO and Managing Director. In 2021 Louis introduced state-of-the-art autonomous mobile robotic logistics, led negotiations in the design and construction of new headquarters, and revamped technology platforms of the company.Expanding his footprint globally, Louis led the extension of Toys"R"Us into the United Kingdom while securing an exclusive long-term license agreement. His influence in 2022 extended to a strategic partnership with WH Smith for the rollout of in-store collaborations throughout the UK.Louis is a leader in business and technology transformation, focused on driving growth and operational excellence. He has a proven ability to navigate complex changes, ensuring organisational objectives are met effectively. His experience in optimising processes and implementing innovative solutions across industries has made him a key player in guiding companies through growth and change.