As Operations Manager I actively acquire and onboard a sizable portfolio of business clients, primarily within the hospitality and event sector. Maintaining consistent communication to mitigate the challenges of staff turnover within such establishments is crucial. To ensure client engagement and retention, I employ a balanced approach, leveraging both objective data and personalized interactions to effectively showcase the value of our services.In response to the unforeseen challenges presented by the pandemic, which resulted in the temporary closure of venues and a disruption to our core business model, I played a pivotal role in driving strategic adaptation and innovation. I spearheaded the exploration of alternative revenue streams and led the successful transition to an online livestreaming platform. This proactive approach involved:Rapidly researching and implementing necessary website updates.Developing strategies for short-term and medium-term viability.Leading the adoption of the livestreaming platform.The outcome of these efforts was remarkable. We achieved nearly 10,000 subscribers, successfully integrated advertising opportunities, and garnered industry recognition as a leader in online events for both charitable and corporate clients.Since 2017, the company has adopted a data-driven approach to optimize our offerings. This includes closely monitoring customer engagement and performing insightful numerical analysis of our extensive database. Now boasting over 100,000 questions, the database dynamically evolves based on user interactions. By strategically adapting Microsoft Excel, we track the percentage of teams correctly answering each question and analyse performance trends over time. This data-driven methodology allows us to refine our content and enhance the overall user experience.