Overseeing the US and North America market and team for the UK-based running training app, Runna.

-Collaborating closely with major stakeholders at Tracksmith to conceptualize and execute standout brand moments that resonate deeply with our customers and position the brand as leaders in the running space.-Managing the execution of all brand campaigns and ensuring consistent and cohesive messaging across all marketing funnels in collaboration with our Sales & Ops, Creative, and Product teams.-Spearheading the strategic planning and execution of immersive brand experiences like Major Marathons activations and our Twilight 5000 series. These brand moments solidify Tracksmith's presence as a global leader the running space.-Working closely with a team that oversees team and athlete partnerships and all other Sports Marketing functions. Programs include The Amateur Support Program, The Varsity Club, and Hare A.C.-Managing a team of marketers to curate and deliver exceptional community experiences and retail activations in key markets, such as the "100 Days" run club activation in Boston which has evolved into a cornerstone brand pillar and expanded to other retail markets (London and NYC), attracting over 1,000 runners in each city and reinforcing Tracksmith's commitment to fostering meaningful connections within the running community.

-Oversees new market growth strategy focused on generating authentic relationships with runners. Major activation cites include: Boston, NYC, LA, London, and Chicago.-Leads strategy for Sports Marketing initiatives and athlete support which sees brand representatives competing at the highest levels of the sport, such as: Olympic Trials, Olympics, World Championships, Diamond League, Marathon Majors.-Manages team sponsorship program with 30 teams and 10,000+ runners globally.-Leads and ideates for Tracksmith event and field marketing strategies. Created the Twilight 5000 series which offers runners of all abilities the opportunity to have an elite racing experience on the track.

-Managed a community team to brainstorm, plan, and execute various brand initiatives designed to effectively engage with and grow a diverse group of runners.-Developed partnerships and oversaw team sponsorship agreements and orders with various running groups across the world, including two of the largest and most visible clubs in New York City, Central Park Track Club and Brooklyn Track Club.-Created and managed the Olympic Trials Qualifier Program (OTQ Program) which supported 20% of all the finishers at the 2020 Olympic Marathon Trials in Atlanta, GA.-Created and managed the Amateur Support Program which supports 100 amateur track and field athletes training for the Olympic Track and Field Trials in Eugene, OR as well as athletes training for the Olympic Games in Tokyo, Japan.-Generated storytelling opportunities and marketing initiatives through ambassador relationships and extensive relationship building.-Oversaw and contributed writing to four community newsletters that are sent to different target audiences weekly, bi-weekly, and centered around brand campaigns.-Effectively strategized around the creation of the brand’s Boston running community which welcomes runners from all backgrounds to group runs, brand events, talks, and other related community offerings including the “100 Days to Boston” program which helps more than 150 runners every Sunday train for the Boston marathon.-Planned and organized “pop-up stores” and developed programming at World Marathon Majors in Chicago, New York, Boston, and London.-Managed and oversaw all of the brand’s retail operations for the first 1.5 years at its flagship location on Newbury Street – a high-traffic shopping area in Boston before being elevated to focus solely on marketing and community initiatives.

-Managed part-time retail staff at a high traffic run specialty shop which specialized in customer experience and high-touch level of service.-Created and led programming for runners of all ages and abilities and helped start and grow a community of over 500 runners.-Managed all of the brand’s social media accounts while organizing and implementing brand campaigns around product launches and community events.

-Drafted, edited and distributed press releases to target media outlets.-Created custom PR Highlights, which showcased public relations coverage to clients.-Researched and created media lists for pitching to media outlets and bloggers.

-Worked closely under the market research team for the New England Patriots to develop and maintain various business plans.-Conducted and reviewed 160+ surveys over the course of 6 weeks.-Analyzed data from surveys via Excel to develop business strategy plans for the Patriot Place Outdoor Mall at Gillette Stadium with a team of market analysts.-Assisted a team of promoters at New England Patriots training camp and pre-season games.