Responsible for setting and overseeing execution of ANZCO’s global brand and marketing strategy, and new product development based on consumer insights and market research.

Managing the marketing activity for a portfolio of ANZCO brands, ultimately assists in driving sales and profitability back to the business. My key activities include the strategic development and ongoing implementation of brands architecture, and development and implementation of a diverse brand portfolio, ensuring marketing applications are compelling, resonate with the audience and work toward delivering positive business outcomes.The role included the refresh and rebrand of key products to meet business objectives, as well as the reporting of marketing channels that deliver transparent progress internally, provide actionable insights and allow for further optimisation.

An active board member of the Selwyn Sports Trust, a charitable organisation that supports participation through opportunity and leadership in Selwyn District. Key role is to support strategic direction of the Trust, namely from a marketing, sponsorship and branding perspective for its events and corporate profile.

Manage key initiatives to build brand awareness, retention and advocacy in both B2C and B2B markets, with the key project focused on the re-brand of ME. Strong communications and relationship management that enables influence of internal stakeholders and agency relationships effectively to bring brand to life through integrated, innovative and unique brand campaigns, sponsorships, events and other customer experiences. Understanding how brand influences consumer perceptions and then applying this innovatively to create standout experiences at events.A strong people manager, responsible in managing strategy development, budgets, and have execution responsibility across the brand and industry sponsorship and event portfolio.

Managing and building the ME Bank brand by ensuring brand framework, brand health metrics, customer segment insights and other business knowledge informs ongoing decision making. Managing the end-to-end process for a wide range of ME Bank branded materials, refreshed inline with the evolved brand. Effectively working with a number of internal and external stakeholders, ensuring that the ME Bank brand is compelling, understood, adopted and contributes to effective business outcomes. Key to this role was the ability to build an understanding on how brand influences consumer perceptions and then applying this innovatively with a focus on digital.

Contracted position