Louisa is an innovation and strategy executive at T-Mobile, where she leverages her expertise in VR/AR/MR, AI, Web3, and gaming to deliver cutting-edge XR partnerships and projects. She has over 10 years of experience in the immersive technology field, across education, health, retail, B2B, and consumer.She has facilitated pixel streaming and edge compute 3D streaming projects, managed complex partnership relationships and works cross functionally across the company.Previously, she was a partnerships lead at Meta, where she helped design the Meta/Coursera “What is the Metaverse” course and drove the Meta/Unity collaboration. She has run her own consulting firm, SAM Immersive, which has brokered many successful XR deals with global clients. Additionally, she is a qualified lawyer and has a background in TV production which gives her a unique perspective and skill set in the XR industry. Telly Gold award winner, Webby and Auggie nominee x 4.