Louisa Backway Email & Phone Number

London, England, United Kingdom

London, Greater London, United Kingdom

London, United Kingdom

London, United Kingdom

Responsible for delivering Way To Blue’s UK communications strategy. I managed media relations with the trade, national and international media. I also implemented and oversaw management of the company’s blog and social channels working with the creative team and global offices to identify, script and oversee creation of case studies and thought leadership blogs on the Way To Blue website. I was responsible for Way To Blue’s awards programme, industry events calendar and securing senior management team speaking opportunities. EXTERNAL COMMUNICATIONS• Built and maintained strong relationships with key trade and consumer press, allowing us to amplify our thought leadership, corporate news and opinion pieces.• Secured coverage for Way To Blue across a wide variety of press and websites such as Screen Daily, Marketing Week, Campaign, The Drum, Digital Spy, Variety, Yahoo, MCV, Deadline, and The Huffington Post.• Produced monthly and ad-hoc reports on channel performance for the Senior Management Team• Monitored and reported on the corporate marketing activities of our key competitors• Managed Way To Blue’s awards process and industry event calendar identifying key and relevant opportunities, liaising with teams across the agencySOCIAL MEDIA• Creation and co-ordination of UK content plans for company social and communications channels, including the company blog, Facebook, Twitter, Instagram and LinkedIn channels• Devised and schedule contact to support external and internal communication initiatives• Delivered a clear and coherent tone of voice through all social corporate communications• Ensured that Way To Blue have a consistent cross platform strategy, amplifying key messages and tone of voiceINTERNAL COMMUNICATIONS• Communicated company aims to teams through Facebook at Work• Managed Facebook at work communities• Communicated the wider integrated marketing and communications plan for the Way To Blue brand across the wider group

London, United Kingdom

ACCOUNT MANAGEMENT• Contributed to digital marketing strategy, working with media and creative agencies ensuring a cohesive and amplified media plan for the digital landscape• Managed internal and external stakeholder relationships for the client across agencies and time zones• Attended status meetings updating the clients marketing teams on the progress of campaigns• Managed client budgets• Managed the account billing process and staff time allocation reports• Trained & assisted development of junior publicistsPR & PUBLICITY MANAGEMENT • Initiated and executed the first live Skype chat with Katy Perry on MSN gaining promotion on 39 MSN homepages (worldwide) with a global AVE of $10,000,000. The media value on the day was $865K for worldwide and $75K in the UK.• Ran creative brainstorms and presented pitches.• Worked across over 300 online outlets maintaining excellent working relationships with editors at key portals, film, lifestyle, entertainment, sport, tech, teen, family sites & blogs.• Ran digital publicity campaigns negotiating coverage across target media. Content ranged from promotions, features, junkets and general publicity.• Interviewed talent for generic interview syndication• Created innovative content including infographics, viral videos, sourcing and delivering media drops & mailers, surveys and commissioning journalists to write bespoke articles• Ran experiential events• Launched high profile publicity assets as UK and global exclusives coordinating launch strategies across agencies• Campaigns included Star Trek Into Darkness, Transformers Revenge of the Fallen, Iron Man 2, How to Train Your Dragon, World War Z, Katy Perry Part of Me, Thor, Made in DagenhamSOCIAL MEDIA • Experience in setting up and running Twitter and Facebook accounts, ensuring coherent strategy and implementation.• Contribution to overall social media strategy.CLIENTS:Paramount Pictures UK and Ire, Universal Pictures, Artificial Eye, Studio Canal HE

London, United Kingdom

London, United Kingdom

Ba Hons, Drama, 2.1

Activities and Societies: The Courier, Aber Rag

Education record