Louis Abate

Louis Abate Email and Phone Number

Head of Growth Marketing @ Quantified
Boston, MA, US
About Louis Abate

As a seasoned marketing leader, my focus is on driving demand, implementing streamlined systems, and fostering strong relationships with sales teams to move high-quality leads through the funnel. My approach is both data and story-driven, as my ultimate goal is not only to improve the bottom line but also to create engaging campaigns for brands to connect with their target audiences.Throughout my career, I've concentrated on early- to mid-stage technology startups with a focus on B2B SaaS. I have excelled both as an individual contributor and as a manager, with hands-on experience in areas such as demand generation, digital marketing, brand development, product marketing, partnerships, and public relations.Whether it involves building a brand from the ground up or helping a growing company reach new heights, I thrive on collaborating with exceptional people and strategic agency partners to consistently deliver high-impact results.You'll find me working on:- Project, Team, and Vendor Management- Organic Search (SEO), Inbound Strategy, Paid Search, Paid Social, Display Advertising- Website Design, Build-out, Management, Reporting- Digital Demand Generation (SEM), Account-Based Marketing (ABM), Account-Based Experience (ABX)- Content Marketing- Brand Building- Social Media Management- Video Production and Distribution (Customer Testimonials, Corporate Highlights, Product Launch)- PhotographyMy hobbies and passions include: cars (of all shapes and sizes, but mostly the rear-wheel drive kind), photography, home automation, high-end audio, travel (West Coast US and Europe are my top destinations at the moment), and cooking.

Louis Abate's Current Company Details
Quantified

Quantified

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Head of Growth Marketing
Boston, MA, US
Website:
quantified.ai
Employees:
33
Louis Abate Work Experience Details
  • Quantified
    Head Of Growth Marketing
    Quantified
    Boston, Ma, Us
  • Revsure Ai
    Advisor
    Revsure Ai
    Boston, Ma, Us
  • Meazureup
    Senior Director Of Marketing
    Meazureup Jul 2024 - Present
    Toronto, Ontario, Ca
    Backed by Nexa Equity, MeazureUp is a digital field assessment platform that delivers consistency and sustainability across operational processes. Leveraging our robust analytics engine, we offer restaurant and retail management quick and easy ways to track performance and identify areas of improvement to make data driven decisions.
  • Storewise
    Senior Director Of Marketing
    Storewise Jul 2024 - Present
    Overland Park, Kansas, Us
    Backed by Nexa Equity, Storewise exists to help independent grocers rise against competitors by creating software that automates manual tasks and reduces errors; protecting profits, guaranteed. Our team provides straightforward data analytics and automation software that enables independent grocers to prevent loss, compete more effectively, and sets the stage for future innovations. Beyond software, we provide grocers with a team of industry veterans and support specialists ready to work together and strengthen their business.
  • Revsure Ai
    Advisor
    Revsure Ai May 2024 - Present
    Wilmington, Delaware, Us
  • Revsure Ai
    Head Of Marketing
    Revsure Ai Jul 2023 - May 2024
    Wilmington, Delaware, Us
    RevSure is the only Full Funnel Attribution Solution that enables modern demand generation teams to 3X their pipeline and confidently prove marketing ROI. Unlike legacy attribution solutions, RevSure combines full funnel attribution with predictive intelligence and active recommendations, giving high growth marketing teams the information they need to be more effective at every stage of the lead journey.
  • Pavilion
    Member
    Pavilion Aug 2023 - Present
    New York, Ny, Us
  • Allego
    Director Of Digital Marketing
    Allego Aug 2019 - Jun 2023
    Waltham, Massachusetts, Us
    Allego is transforming organizations with award-winning sales enablement technology built for today's distributed teams.As the Director of Digital Marketing I was responsible for Allego's web properties, digital advertising program, and brand marketing. Key focus areas: - Digital Strategy: Ran global digital advertising program - influenced 1/3 of all opportunities in 2022, Increased inbound conversions (form fill) 332% (2019 to 2023), Managed ground-up website redesign- Vendor Management: Directly Managed Design, Development, SEO, and Digital Agencies in addition to in-house digital team- Partner Program: Worked with Partner team to develop and support Partner Ecosystem / Marketplace- Branding: Launched new brand and positioning on web and all digital channels in 2022 as Allego shifted from a learning and readiness solution to a full Sales Enablement Platform with multiple product offerings- Video content + Podcast: Worked with content team to produce and promote content in all formats, including a successful podcast series, Global Kick-off "sizzle reels," Executive interview series, and more.
  • Nasuni
    Director Of Digital Marketing
    Nasuni Apr 2016 - Aug 2019
    Boston, Ma, Us
    Nasuni enables enterprises to store and synchronize files across all locations at any scale. Powered by the Nasuni UniFS® global file system, Nasuni file services stores unstructured data in object storage from providers such as Amazon, Dell EMC, IBM, and Microsoft, while caching actively used data wherever it is needed – on-premises or in the cloud – for high performance access. By using Nasuni to collaborate on files across multiple sites and consolidate Network Attached Storage (NAS) and remote office file servers, customers maximize workforce productivity while reducing IT cost and complexity.As the Director of Digital Marketing I drive the global digital marketing, demand gen, and brand advertising strategy + execution for the rapidly growing organization.Key focus areas:- Work with product, design, and development teams to optimize the website to meet KPIs- Oversee global paid advertising programs across all channels including TechTarget, Google, LinkedIn, Facebook, YouTube, and Instagram- Guide demand gen efforts, support direct response and brand campaigns- Manage organic social media channels, drive internal/partner syndication efforts
  • Nasuni
    Senior Digital Marketing Manager
    Nasuni Apr 2014 - Mar 2016
    Boston, Ma, Us
    - Managed key marketing partners including digital agencies, designers, and contract writers- Maintained and optimized website (SEO, CRO, Pathing, UX/UI)- Managed Google Ads search and retargeting campaigns- Worked with demand gen and content teams to generate compelling content for digital campaigns including blog posts, infographics, eBooks, videos, and case studies
  • Nasuni
    Manager Of Content Marketing
    Nasuni Apr 2012 - Apr 2014
    Boston, Ma, Us
    - Led 2014 rebranding effort (website, brand style/voice, logo, explainer video)- Managed Nasuni.com and all associated microsites/landing pages- Oversaw use of the Nasuni brand, maintain adherence to brand guidelines- Worked with analyst firms (ESG, Storage Switzerland, 451 Group) to manage sponsored content projects- Produced/filmed/edited all videos, including Nasuni Tech Talks, Customer Success Stories- Wrote for, managed and updated The Nasuni Cloud Storage Blog, tracked RSS feeds, reported on page views and trends- Oversaw the planning, production, and promotion of all website assets and multimedia (White Paper, Solution Brief, Data Sheet, eBook, Infographic, Case Study, Video)- Produced product feature/demo video series highlighting key features and new capabilities
  • Nasuni
    Online Media & Community Coordinator
    Nasuni Mar 2011 - Apr 2012
    Boston, Ma, Us
    - Built out and published content on all social channels, including YouTube, Twitter, LinkedIn- Ran digital ad campaigns on LinkedIn, Reddit, Google- Tracked and responded to public comments on IT forums such as Spiceworks- Started video case study program featuring customers such as Gesmer Updegrove LLP, The Walsh Group, and Cooley/Group
  • Nasuni
    Community Manager
    Nasuni Jun 2010 - Feb 2011
    Boston, Ma, Us
    - Tracked and updated all social media accounts- Monitored web activity, forums, industry news and responded to comments- Created banner ads, landing pages, emails, screencasts- Positioned Nasuni as a thought leader through the use of new media channels (Twitter/LinkedIn/Facebook/Google Plus/Industry blogs/forums)
  • Tier Ii Marketing
    Founder
    Tier Ii Marketing Jun 2009 - Mar 2011
    Boutique agency providing hyperlocal digital marketing to SMB clients through web + social channels Including Google Local, Twitter, Facebook, Yelp, YouTube, and more. - Sold social media/Internet advertising services- Leveraged inbound marketing/SEO via Google Local, Google Merchant Center, Twitter, Facebook, Yelp, YouTube, Wordpress, Blogger- Produced photo/video overviews, assisted with web design, digitized and hosted documents
  • Wb Mason
    Hewlett Packard Hardware Program Specialist
    Wb Mason Nov 2007 - May 2009
    Brockton, Ma, Us
    Ran Hewlett Packard Hardware and CRM programs. Working closely with United Stationers and HP, I was responsible for merchandising the HP line, marketing it to 650 sales reps, as well as providing pre-sales support.
  • Wb Mason
    Account Executive
    Wb Mason Jun 2006 - Nov 2007
    Brockton, Ma, Us
    As an Account Executive in the Greater New Haven area, I was ultimately responsible for managing over 500 active accounts. Roughly 50% of the business I personally opened up through the process of 'cold-calling'. Daily activities included delivery and pitching of new marketing material, fielding customer questions, margin management, as well as soliciting new business.
  • Warner Instruments Corporation
    Marketing Specialist
    Warner Instruments Corporation May 2004 - Dec 2005
    During the spring/summer of 2004 and winter of 2005 I interned at Warner Instruments, a small manufacturer/distributor of specialized tools used in bio/drug research. I learned the basics of an ERP system called MK. I was involved in a few marketing projects, including the production of an instructional video that was placed on a product page of their web site. I was also responsible for refining their e-commerce search engine as well as manually cross-linking products to stimulate accessory purchase.
  • Best Buy
    Sales Associate
    Best Buy Mar 2003 - May 2004
    Richfield, Minnesota, Us
    Worked in a fast paced, highly competitive environmentAssisted with accessory merchandising, display setupRecognized for outstanding warranty/accessory sales within first two monthsBecame proficient in using Retail POS systems

Louis Abate Education Details

  • Bryant University
    Bryant University
    Psychology

Frequently Asked Questions about Louis Abate

What company does Louis Abate work for?

Louis Abate works for Quantified

What is Louis Abate's role at the current company?

Louis Abate's current role is Head of Growth Marketing.

What is Louis Abate's email address?

Louis Abate's email address is lo****@****uni.com

What is Louis Abate's direct phone number?

Louis Abate's direct phone number is +120368*****

What schools did Louis Abate attend?

Louis Abate attended Bryant University.

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