Louisa is a business and marketing professional who has over 20 years of experience in the digital marketing industry. Throughout her career, Louisa has started and run 3 businesses and enjoys the process of getting a new business to market and making it a success. Louisa started and led Interactive Minds for 12 years, a company that offered regular events, training and programs for marketing professionals helping them to learn and connect with talented industry peers and keep their knowledge and skills fresh in the fast moving world of digital. Louisa has written her first book, The Deliberate Digital Marketer which outlines the framework of high-performing industry leaders. See more at www.deliberatedigitalmarketer.com.Louisa enjoys working with early-stage companies with their marketing and business strategies. She is currently working as Co-Founder and Head of Marketing for Evercare, a digital first, membership based GP Service.