Louisa Fletcher

Louisa Fletcher Email and Phone Number

Board Advisor, fractional CMO/CCO/CIO (proptech, fintech, residential property & financial services) @
Louisa Fletcher's Location
Hook, England, United Kingdom, United Kingdom
About Louisa Fletcher

I have over two decades of experience in the UK proptech industry, residential property and media sectors, being one of the original cohort of proptech founders in the UK.Throughout my career, I’ve worked on a number of pioneering projects. I was a senior member of the project team that delivered the first online banking solution in the UK and led the launch of one of the first UK property portals. In 2005, I co-founded PropertyPriceAdvice.co.uk, the UK’s first free, consumer-facing residential AVM (online valuation model) which I successfully exited in 2008.Beyond the property industry, I pioneered tech sponsorships in motorsport by successfully negotiating and delivering the first technology partnership and sponsorship for Williams F1. In 2010, I advised on the global social media campaign for Pepsi (Pepsi Refresh) which is now a case study in the Harvard Business School curriculum.In 2020, I was central to the strategy behind the rejuvenation of the platform, brand and communications for OnTheMarket, leading to the business being recognised in the 2023 Superbrands list. OnTheMarket was subsequently acquired by CoStar Group in 2023. In 2023, I returned to my former business, PropertyPriceAdvice, to work on the launch of the first consumer-facing AI-powered residential property AVM solutions suite in the UK, where I now serve as Board Advisor, alongside my role as Board Advisor and fractional CMO for Sprift. I also work with some of the largest agency and proptech brands in the UK to support their commercial, product development, property data and analysis, communication and marketing strategies, together with mentoring the next generation of leadership talent. Other major brands I have worked with previously include Aviva, Mortgage Advice Bureau, Redrow, NatWest, Mastercard, Harrods, Harrods Estates, and Fulham F.C., the latter three during my tenure as Board and Business Advisor.My media career has seen me write for all of the highest circulation newspapers in the UK for over fifteen years and my book, Property Uncovered, was published in 2014. I’ve appeared as a property expert with regular slots on ITV’s Good Morning Britain, ITN News and This Morning, alongside Sky News and BBC News. I also hugely enjoy corporate speaking, delivering consumer-facing keynote presentations at The Ideal Homes Show and Grand Designs Live, as well as presenting at professional conferences, events, webinars and chairing workshops for EA Masters, Mortgage Advice Bureau, Belvoir and the Innovation Collaboration Group (ICG), to name but a few.

Louisa Fletcher's Current Company Details
Media Magnifique Ltd

Media Magnifique Ltd

Board Advisor, fractional CMO/CCO/CIO (proptech, fintech, residential property & financial services)
Louisa Fletcher Work Experience Details
  • Media Magnifique Ltd
    Managing Director
    Media Magnifique Ltd Oct 2010 - Present
    Specialist strategic services to the residential property, financial services, proptech and fintech sectors, including PR/communications, social media, digital, content/CRM, branding, marketing and housing/financial services data analysis, together with commercial partnership advisory/introductions. Providing in-sourcing strategies to enable clients to retain greater control over their marketing and PR output together with quality, cost-effective solutions for their brand and communications… Show more Specialist strategic services to the residential property, financial services, proptech and fintech sectors, including PR/communications, social media, digital, content/CRM, branding, marketing and housing/financial services data analysis, together with commercial partnership advisory/introductions. Providing in-sourcing strategies to enable clients to retain greater control over their marketing and PR output together with quality, cost-effective solutions for their brand and communications which provide demonstrably greater ROI than comparative agency-sourced solutions, and working with PR and Marketing agencies to provide them with specialist residential property and financial services expertise to backfill skills gaps in generalist agency teams, either for client pitches or providing advisory on existing accounts. Fractional CMO/CCO/CIO and Advisor to CEOs and Boards in the proptech and fintech sectors. Current and previous clients include Pepsi, MullenLowe Profero, Dentsu Aegis, A&P, Reach Plc, Nat West, Aviva, Redrow, AO.com and Mortgage Advice Bureau. Proptech and fintech client work details available under NDA only. Show less
  • Express Newspapers
    Columnist
    Express Newspapers Jul 2017 - Jul 2022
  • Harrods
    Board And Business Adviser To M Al Fayed
    Harrods 2008 - 2009
    United Kingdom
  • News Uk
    Columnist
    News Uk 2007 - 2009
  • Sky
    Broadcast Journalist
    Sky 2006 - 2009
  • Property Price Advice
    Co-Founder & Managing Director
    Property Price Advice 2004 - 2008
  • Phoenix Plc
    Digital And Business Development Director
    Phoenix Plc 2001 - 2004
  • Freelance
    Digital, Pr And Brand Consultant
    Freelance 2000 - 2001
    Worked on a freelance consultancy basis at Board Level to advise House Builders, Estate Agents and Marketing Agencies on Digital, Brand and PR Strategies. Companies/brands worked with during this period include Phoenix PLC, Aylesworth Fleming (Oliver), Marketing Matters (OIiver) Redrow, Crest Nicholson, David Wilson Homes, TEAM Association, Connells and SmartNewHomes.com
  • Nolegwork.Com
    Director Marketing Communications
    Nolegwork.Com 1999 - 2000
  • Nat Systems X Oracle X Sun Microsystems Simple Alliance
    Marketing Director
    Nat Systems X Oracle X Sun Microsystems Simple Alliance 1997 - 1999

Louisa Fletcher Skills

Journalism Management Business Strategy Digital Strategy Marketing Online Advertising Public Relations Strategic Communications Marketing Communications Business Development Marketing Strategy Start Ups Strategy

Louisa Fletcher Education Details

  • Ringwood School
    Ringwood School

Frequently Asked Questions about Louisa Fletcher

What company does Louisa Fletcher work for?

Louisa Fletcher works for Media Magnifique Ltd

What is Louisa Fletcher's role at the current company?

Louisa Fletcher's current role is Board Advisor, fractional CMO/CCO/CIO (proptech, fintech, residential property & financial services).

What schools did Louisa Fletcher attend?

Louisa Fletcher attended Ringwood School.

What skills is Louisa Fletcher known for?

Louisa Fletcher has skills like Journalism, Management, Business Strategy, Digital Strategy, Marketing, Online Advertising, Public Relations, Strategic Communications, Marketing Communications, Business Development, Marketing Strategy, Start Ups.

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