Creates and oversees all company-wide thought leadership and content initiatives across multiple platforms to drive brand awareness.

Founded organization out of frustration from all the negativity, chaos and confusion happening in our country and in the world. Spearhead kindness initiatives including The Kindness Summit. Organize Love Ambassadors. Write grants. Secure speaking engagements. Instrumental in influencing change and helping to #MakeKindLoud.

Communications consultant with more than 20 years experience. Works with executives, celebrities, PR agencies, nonprofits and event producers. Experienced leader and team builder, consistently motivating others toward success. Skilled at building programs from strategic planning through implementation and evaluation.

Provided PR counsel to company leaders. Managed agency and vendor relationships. Managed all e-mail marketing campaigns within Salesforce Marketing Cloud. Created, managed and continuously updated various marketing collateral. Managed direct mail programs. Researched, wrote, edited and published case studies and customer stories. Developed post-close surveys. Researched and planned tradeshow and conference attendance and sponsorship.

Created and implemented Go-to-Market Marketing plan for medical client. Facilitated opening of three new medical locations in the Dallas area. Orchestrated Influencer Marketing strategy

Supported overall brand management and brand communication. Managed HR communications, including support of diversity, equity and inclusion initiatives and measurement. Supported internal communications efforts and developed employee communications. Managed updates to website and other collateral. Developed press releases and PR strategies for strategic announcements, including media relations and interview coordination. Researched and entered awards. Managed LinkedIn content and planning, including advertising. Sourced company gifts and branded merchandise. Managed the development of company videos. Served on Accelerate’s ESG & Culture Committee and supported community investment programs, including event planning and management. Assisted with managing tasks related to Accelerate Gives Foundation. Managed annual employee engagement survey. Supported the development of annual Corporate Sustainability Report, including gathering data and research. Tracked KPIs and assisted with developing Marketing Communications dashboard report. Supported CCO in developing board and investor communications, as needed.

Spearheaded 4 major accounts. Secured appearances on ESPN, K104 DeDe in the Morning, WGN Morning News, Good Day Dallas. Increased client's fundraising event by 216%.

Developed and implemented strategic marketing plan. Achieved a strong, visible social media presence. Established marketing policies and objectives. Planned all fundraisers and marketing activities. Created and produced a weekly video series. Raised brand awareness, engagement and community involvement. Achievements: Increased fundraising campaigns by 560%. Tripled followers. Resolved brand issues through networking.

Provided leadership by example as well as problem solving, innovation and delegation. Responsible for fiscal management and strategic direction for both long and short-term business and strategic plans related to the overall growth and success of the facility. Facility Spokesperson. Established relationships with industry leaders and key strategic partners. Managed the execution of all marketing initiatives. Facilitated special events. Instrumental in growing brand. Managed staffing duties and responsibilities. Resolved conflicts. Set and reviewed budgets and managing costs. Coordinated tournaments and facility schedule. Secured celebrity athletes to host camps and academies.

Ensured articulation of clients’ key messages, images and positions to defined target audiences to establish goodwill and understanding. Developed, recommended and managed high-level communications strategies and media relations for food, consumer and educational clients. Wrote and released all communications to the media, acted as spokesperson for clients, planned media-centered events. Hired and managed intern program. Achievements: • Generated more than $30 million worth of media coverage nationwide in one month for fast-casual chicken restaurant chain • Coordinated a six-day, four city tour for a high-profile chef. Media coverage included 10 demos on television shows and eight print articles. • Initiated Executive Leadership Team

Lead the process of preparing and submitting winning proposals and RFP responses describing organizational products and services in response to requests from prospective clients. Collaborated with members of the sales, marketing, finance, legal, and product teams to ensure content was complete, accurate, and timely. Ensured proposals met all client requirements, identify missing and evaluate assumptions, help identify risks, ensure text and response match requirements.

Developed PR plan and strategy. Ghostwriter for all company executives. Pitched stories to local, regional and national publications. Managed marketing associates, interns and PR/Marketing department. Achievements: Two articles in Boston Business Journal • Feature on Ch 5's daily news show Chronicle. • Increased speaking engagements by 80%.