I'm partner of Corporate PR and Digital Marketing at Pead, and a co-owner of the business. I've built my career predominately working with technology, finance, infrastructure and publicly-listed companies, with a strong background in issues management, as well as digital marketing as the perfect amplification tool for reputation building. For too long PR has been synonymous with only media relations and I joined Pead to be part of the movement that changes this. The discipline and channel don’t matter; the idea, thinking and messaging does. We call it PR for a modern world. PR that provokes thought, provokes ideas, provokes a response, provokes change