Louisa Moy Email & Phone Number

Melbourne, Victoria, Australia

I was elevated to this role in July 2023 to lead the Digital Communications and Marketing branch. My portfolio spans internal communications, marketing, campaigns, content creation, digital channel management, graphic design, web and UX design.

Melbourne, Victoria, Australia

🧠 Lead on our brand and behaviour change campaigns across health, infrastructure, sustainability and social engagement projects 🧠 Lead the social media and eDM strategies where we reach over 100,000+ digital users per month (increased following organically by 70% in 12 months)🧠 Provide strategic guidance across the organisation on content production (print, video, written, graphic design) 🧠 Work successfully across a stakeholder-rich environment with significant external media… Show more 🧠 Lead on our brand and behaviour change campaigns across health, infrastructure, sustainability and social engagement projects 🧠 Lead the social media and eDM strategies where we reach over 100,000+ digital users per month (increased following organically by 70% in 12 months)🧠 Provide strategic guidance across the organisation on content production (print, video, written, graphic design) 🧠 Work successfully across a stakeholder-rich environment with significant external media pressure Yarra City Council is an inner-city local government covering the diverse areas of Fitzroy, Richmond, Collingwood, Alphington and Carlton North and providing over 100 service offerings. Show less

Melbourne, Victoria, Australia

Elevated to the strategic lead across our digital, brand, ad and communications work. Strategies developed for: Victorian Department of Education and Training, Study Melbourne, Victorian Department of Jobs, Precincts and Regions (Rental Reforms), Respect Victoria, WorkSafe, Scanlon Foundation Research Institute.

Melbourne, Australia

Smart communications for projects that matter. At Think HQ we put people at the centre of communications to drive positive human outcomes. We believe every activity can and should drive social good, and we only work on projects that do. My role was to craft brand and digital strategies that elevate organisations and drive positive behavioural change. Clients: Victorian Department of Education & Training, Respect Victoria, Study Melbourne, Australian Financial Complaints… Show more Smart communications for projects that matter. At Think HQ we put people at the centre of communications to drive positive human outcomes. We believe every activity can and should drive social good, and we only work on projects that do. My role was to craft brand and digital strategies that elevate organisations and drive positive behavioural change. Clients: Victorian Department of Education & Training, Respect Victoria, Study Melbourne, Australian Financial Complaints Authority. Show less

Melbourne, Australia

Working amongst the brightest digital minds in the country, I developed the social strategies for some of Australia’s largest and best recognised campaigns.Clients:Australian Federal Government portfolio (incl. ATO, Dept. of Defence, Dept. of Health)Medibank OfficeworksBeacon LightingAustralia PostBrown Brothers-Developing strategic social recommendations on national multi-channel campaigns-Managing the implementation, optimisation and delivery of… Show more Working amongst the brightest digital minds in the country, I developed the social strategies for some of Australia’s largest and best recognised campaigns.Clients:Australian Federal Government portfolio (incl. ATO, Dept. of Defence, Dept. of Health)Medibank OfficeworksBeacon LightingAustralia PostBrown Brothers-Developing strategic social recommendations on national multi-channel campaigns-Managing the implementation, optimisation and delivery of tailored social media campaign executions-Leveraging my expertise in audience segmentation, trend forecasting and creative testing-Developing and implementing community management and social moderation frameworks-Dedicated client contact to help educate the Federal Government departments on the role of social in the media landscape-Consistent exposure and training in all updates to Facebook, LinkedIn and Twitter-Helping to develop an enriched corporate social responsibility agenda and spearheaded the partnership agreement. Show less

Paris Area, France

Social.Lab, a proud partner of the Ogilvy & Mather network, combines creative content ideas with smart paid media targeting to drive business results. Firm believers in the power of Social CRM, the agency builds, engages and amplifies a brand’s social presence by applying direct marketing principles to social media. Worked with the tight-knit paid media team as a campaign executive for the duration of six months in the Ogilvy & Mather Paris office, helping to managing the IBM Europe… Show more Social.Lab, a proud partner of the Ogilvy & Mather network, combines creative content ideas with smart paid media targeting to drive business results. Firm believers in the power of Social CRM, the agency builds, engages and amplifies a brand’s social presence by applying direct marketing principles to social media. Worked with the tight-knit paid media team as a campaign executive for the duration of six months in the Ogilvy & Mather Paris office, helping to managing the IBM Europe social accounts, in conjunction with my Master's degree in International Brand Strategy and Marketing. Focusing on Facebook, LinkedIn and Twitter, I worked alongside the Head Of Media to launch, manage and optimise campaigns across 19 markets in Europe. Clients: IBM Europe, IBM France, Electrolux.Main responsibilities included:- Liaise closely with Neo@Ogilvy Digital team regarding IBM Europe's daily social performance. - Defining content amplification principles including segmentation approach, as well as contributing to target estimation recommendations .- Accurately manage client’s budget across the entire IBM Europe portfolio.- Set-up paid media campaigns on several different platforms ( Facebook, Twitter, Instagram & Linkedin).- Execute quality check of creative assets.- Daily optimisation and management of the campaigns in order to maximise the campaign performances.- Execute and track A/B testing and messaging matrix.- Provide potential recommendations to Social Strategists based on insights revealed through execution/optimisation to re-adjust future plans.- Aggregate results and prepare weekly summary and key learnings.- Prepare campaign reporting including evolution of all KPIs. Show less

Melbourne, Australia

Worked as a market researcher and focus group recruiter at Australia’s second largest Market Research company, conducting interviews to target markets on behalf some of Australia’s largest companies and governmental agencies.

Bachelor Of Arts - Ba, International Relations

Taught me to find creative ways to tackle the global challenges facing today's cultures and communities.

Master'S Degree, Brand Strategy & Marketing

Awarded a High Distinction on thesis entitled, "Digitizing Brand Equity; the shifting social contract as brands move online." Areas.

Exchange Semester- Paris, International Relations And Affairs

Spent six months studying politics entirely in French. Loved every second.