Lou Beltran

Lou Beltran Email and Phone Number

Senior Global Strategic Marketing Leader | Change Agent | Product & Services Launch Expert | Growth & Relationship Driven Leader | Passionate about Creating Clinical, Financial & Strategic Value to Enhance Patient Lives @ Edwards Lifesciences
Lou Beltran's Location
United States, United States
Lou Beltran's Contact Details
About Lou Beltran

Senior Global Marketing Leader Creating Marketing Strategies that Deliver Measurable Success & Continuously Evolve to Meet Dynamic Global Market NeedsRelationship and innovation driven senior global marketing leader in the medical device and lifesciences field with over fifteen years of leadership experience driving change and growth for leading brands, while inspiring and coaching teams to achieve personal and organizational goals without compromising trust and integrity. Relationship-driven marketing strategist who creates value by establishing strategy and vision, leveraging insights that inform development of marketing plans and data-driven execution efforts to measure and sustain success. Results-focused leader who provides the “why” for teams, guides on “what” to achieve and establishes plans on “how” to accomplish objectives. Known for challenging the status quo, inspiring teams to support the mission, recognize bigger picture contributions, and innovate to solve challenges. Specialties:  Global Strategic Marketing Commercial Marketing Product Portfolio Management Product Development Strategic Marketing Research & Analysis Strategic Planning Product Launch Go-to-Market Planning and Execution Cross-Functional Team Leadership Stakeholder Management Innovation Market | Therapy Development Brand Management Performance Metrics Product Marketing Project Management Sales Support Content Strategy Digital Marketing P&L Management

Lou Beltran's Current Company Details
Edwards Lifesciences

Edwards Lifesciences

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Senior Global Strategic Marketing Leader | Change Agent | Product & Services Launch Expert | Growth & Relationship Driven Leader | Passionate about Creating Clinical, Financial & Strategic Value to Enhance Patient Lives
Lou Beltran Work Experience Details
  • Edwards Lifesciences
    Group Product Marketing Leader, Transcatheter Mitral And Tricuspid Therapies (Tmtt)
    Edwards Lifesciences Nov 2024 - Present
    Irvine, Ca, Us
    Lead the strategizing, planning, and execution of patient discovery and therapy development initiatives to solve the complex challenges of mitral and tricuspid disease to transform treatment and significantly improve patients’ lives.• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives• Lead therapy development for the evolving TMTT market by defining programs and marketing strategies to continue to build disease awareness and address key points in the customer journey that will drive market growth and support product launches• Lead major projects for the Congress Management process• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives• Develop patient collateral required for regional product approvals for major product launches or programs and initiatives• Lead the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate • Define and build a body of clinical and economic evidence that supports the regional value proposition• Manage budgets related to product line, campaigns and projects• Analyze clinical and market data to assess regional impact of potential product launches
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  • Edwards Lifesciences
    Director, Global Marketing - Transcatheter Heart Valves (Thv)
    Edwards Lifesciences Sep 2022 - Nov 2024
    Irvine, Ca, Us
    Lead a dynamic team of marketers to fortify the leadership of the SAPIEN transcatheter aortic valve replacement (TAVR) platform and lead therapy growth for a progressive and deadly disease state through innovative solutions and programs. • Direct team in the designing and execution of therapy development and TAVI adoption strategies. • Lead team in the comprehensive market analysis, in order to develop content for referring physicians that motivates more urgent patient referral to a heart team for treatment.• Developing and driving innovative programs and strategies to expand adoption of TAVI as a new treatment option amongst the referring physician and patient communities.• Design innovative digital programs in partnership with Digital Center of Excellence and regional teams.• Develop and establish promotional strategies to drive key performance metrics for digital assets in line with global benchmarks partnership with Digital Center of Excellence and regional teams. • Drive global adoption of global digital infrastructure and content for patient website NewHeartValve.com and HCP website HeartValves.com as a foundational component of integrated marketing plans.• Lead the collaboration with regional therapy development teams in addition to other relevant stakeholders to develop educational resources and therapy awareness assets and tools in order to successfully execute the commercial strategy and marketing plans. • Lead the evaluation and optimization of the THV BU therapy development regional support model to maximize the market opportunity.
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  • Beckman Coulter Diagnostics
    Sr. Manager, Global Services Marketing And Product Management
    Beckman Coulter Diagnostics Jun 2020 - Sep 2022
    Brea, California, Us
    Created and owned the global marketing strategy and new product commercialization for a $300M services solutions portfolio that maximized uptime, ensuring every second counts in laboratory results. • Develop and implemented new services brand (DxS) and tiered portfolio of solutions, establishing foundation for selling service solutions. • Launched a series of professional services, creating competitive differentiation and increasing customer share of wallet. • Led the incorporation of market and customer insights to form the product and solution strategy for the overall services portfolio to drive growth.• Drove the team to incorporate Voice of Customer (VOC) & market insights gathering to support the successful development and deployment of service product solutions.• Developed the product portfolio vision that is differentiated and delivers outstanding value based on customer pain points and needs.• Directed a team of marketers in the execution of Beckman Coulters Product Launch Excellence Process (LEx), working with cross-functional teams worldwide to effectively commercialize new services solutions. • Guided business success through impactful customer facing launches, inquisitive lifecycle decisions and evolution of product solutions.• Worked across teams and geographies to develop global marketing programs for new and existing segments and products with robust and creative go-to-market strategies.• Drove alignment across businesses and functions by driving high level clarity around portfolio strategy, service launch plans, key success criteria to ensure consensus and support. • Led all aspects of the health of the services product portfolio to ensure solutions remain relevant and guide team to put in place end of life (EOL) marketing plans that include product migration and service support ramp downs in order to minimize customer and business disruption.
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  • Beckman Coulter Diagnostics
    Product Manager, Global Service
    Beckman Coulter Diagnostics Jun 2018 - Jun 2020
    Brea, California, Us
    • Overse services marketing and product management functions within the organization • Lead product life cycle management for service offerings portfolio • Create and drive the execution of strategies for growth• Defined and guided the implementation of growth and pricing strategies• Drove market segmentation and VOC activities across the service organization to create actionable insights that align with organizational objectives.
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  • Biolase, Inc.
    Product Manager, Dental Lasers | Imaging
    Biolase, Inc. Apr 2015 - Jun 2018
    Foothill Ranch, California, Us
    Led a dynamic team of upstream and downstream marketers for $65M dental laser and imaging product portfolio, developing innovative minimally invasive solutions for dentists around the world to enhance patient reported outcomes. • Oversaw upstream and downstream marketing functions for product portfolios from strategic planning to tactical activities• Oversaw development and launch of innovative solutions in dental medicine, including the first Android tablet based dental laser with integrated dental learning and patient education tools, self-initiated dental laser tips that optimized dental surgical procedures and a dental laser designed for use by a dental hygienist, optimizing patient care. • Developed and oversaw annual marketing plans and product road maps• Led development and launch of new company website and packaging for all category products and accessories.• Determined market and user requirements, positioning, pricing, and messaging for current and future products• Developed and implemented of go-to-market plans for new product launches, working with cross-functional teams to execute• Drove development and nurturing of clinical education faculty, key opinion leaders and centers of excellence• Led all aspects of design, research/analysis, insight distillation, and deliverables for dental laser product line
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  • Amd Lasers, An Amd Group Llc Company
    Director Of Global Marketing And Continuing Education
    Amd Lasers, An Amd Group Llc Company Feb 2011 - Mar 2015
    West Jordan, Utah, Us
    Directed team of upstream and downstream marketers, tradeshow team, inside sales team and continuing education for $50M dental laser portfolio, providing affordable minimally invasive solutions for dentists globally to enhance patient reported outcomes. *Held multiple roles during this time frame. Please see experience from DENTSPLY below.• Developed, established, and maintained marketing and continuing education (CE) strategies to meet organizational objectives.• Oversee the marketing communications, tradeshows/events, CE, and product management functions of the organization.• Launched new website and e-store experience, streamlining online user experience and growing online consumable orders by 104%.• Grew category sales by 3-5% year-over-year through omni channel marketing campaigns, increasing customer share of wallet, consumable orders and service contracts. • Leverage internal/external marketing research and insights to validate business decisions.• Manage domestic and international marketing and sales for product and service offering.• Direct media planning, partner/vendor relations, and nurture key opinion leader (KOL) relationships.• Control budgeting, forecasting, and operations for the above departments mentioned.
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  • Dentsply Sirona
    Global Marketing Manager
    Dentsply Sirona Feb 2011 - Aug 2014
    Charlotte, North Carolina, Us
    Dentsply Sirona is the world's largest manufacturer of professional dental products. • Develop, establish, and maintain marketing, sales/service, and continuing education (CE) strategies to meet organizational objectives.• Oversee the sales/service, marketing communications, tradeshows/events, CE, and product management functions of the organization.• Leverage internal/external marketing research and insights to validate business decisions.• Manage domestic and international inter-company divisional marketing and sales for product and service offering.• Direct media planning, partner/vendor relations, and nurture key opinion leader (KOL) relationships.• Control budgeting, forecasting, and operations for the above departments mentioned.
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  • Ink
    Associate Brand Manager
    Ink Jul 2010 - Feb 2011
    Laguna Beach, California, Us
    INK offers integrated branding and marketing services including brand development, advertising, social media/digital marketing strategy development and more for a wide variety of brands. Recruited to work with Dell Software (formerly Quest Software) on a variety of creative projects. • Worked with team to establish a brand hierarchy framework for messaging, naming, iconography, and imagery for the client's brand, sub-brands, and product families; including the creation and execution of integrated marketing and campaign strategies for the client's family of brands. • Partnered with internal account team in the development of a brand discovery workshop which examined external competitors, internal assets, and creative-aspirational marketing goals for the client and its various stakeholders.• Assisted with the development of wireframes and redesign of the client’s website. • Supported Brand Director with market research, vendor management, account planning, and budgeting for assigned clients.
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  • Millennium Dental Technologies
    Marketing Specialist
    Millennium Dental Technologies Jan 2009 - Jul 2010
    Cerritos, Ca, Us
    Managed implementation of technology integration for a dental laser organization with a patented protocol, LANAP, for the treatment of periodontal disease. • Created marketing strategies and campaigns to reach sales, market share, and ROI goals.• Oversaw company branding collateral, marketing materials and newsletters. • Designed advertisements, multi-media presentations and reports.• Developed and maintained email/internet campaigns and company website.• Executed SEM, SEO, and click-thru/delivery maintenance.• Implemented social media engagement strategies.• Coordinated and managed trade shows and meetings attended by the organization.• Directed CRM tools and mediums to increase touch points between vendor and customers.• Managed monthly, quarterly, and year-end reports and budgets.
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  • Nokia
    Account Manager - Experiential And Retail Market Strategy
    Nokia Aug 2005 - Jan 2009
    Espoo, Southern Finland, Fi
    • Designed and implemented marketing strategies for national and international markets.• Managed relationships with both national and international vendors and partners.• Provided instrumental insights to increase overall sales, profit margin, market share, consumer value creation and consumer lifetime value.• Managed development and execution of brand media strategies to adequately support product launches and market penetration. • Created and facilitated trainings for vendors and partners on brand history and philosophy, key messaging, product knowledge, troubleshooting, customer service, client/customer relationship management and sales techniques.• Served as liaison between the client and the company. • Coordinated and executed promotional campaigns with program director.
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  • Disneyland Resort
    Guest Relations Supervisor
    Disneyland Resort Jul 2003 - Aug 2005
    Anaheim, Us
    The Disneyland Resort is Walt Disney's original theme park and a part of the parks and resorts business segment of the Walt Disney Company. • Created and managed VIP guest itineraries for media and marketing special events. • Managed department-specific operations and logistics.• Created marketing materials and strategies for the department’s services and capabilities.• Designed and/or implemented training tools for department’s marketing initiatives. • Expert knowledge of company's traditions, history and resort property.• Created weekly, monthly and annual financial reports for department’s services.• Maintained and kept track of labor hours, revenue and expenses for the department.• Acted as a representative of the company for high-profile guests, corporate executives and associates of the Walt Disney Company.
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Lou Beltran Skills

Marketing Strategy Product Launch Marketing Communications Strategy Management Customer Service Sales Leadership Advertising Market Research Product Management Cross Functional Team Leadership Competitive Analysis Integrated Marketing Sales Operations Marketing Management Direct Marketing Training Social Media Marketing Brand Development Email Marketing Marketing Research Digital Marketing Lead Generation Seo Crm Global Marketing Professional Services Sem Promotions Tradeshow And Event Management Media Planning Continuing Education Brand Management Corporate Communications Marketing Product Development Strategic Planning Business Acumen Customer Relationship Management Go To Market Strategy

Lou Beltran Education Details

  • University Of La Verne
    University Of La Verne
    Dual Concentration: Marketing And Management & Leadership
  • University Of Michigan
    University Of Michigan
    General
  • Cal State Fullerton, College Of Business And Economics
    Cal State Fullerton, College Of Business And Economics
    General

Frequently Asked Questions about Lou Beltran

What company does Lou Beltran work for?

Lou Beltran works for Edwards Lifesciences

What is Lou Beltran's role at the current company?

Lou Beltran's current role is Senior Global Strategic Marketing Leader | Change Agent | Product & Services Launch Expert | Growth & Relationship Driven Leader | Passionate about Creating Clinical, Financial & Strategic Value to Enhance Patient Lives.

What is Lou Beltran's email address?

Lou Beltran's email address is lb****@****ase.com

What is Lou Beltran's direct phone number?

Lou Beltran's direct phone number is +162669*****

What schools did Lou Beltran attend?

Lou Beltran attended University Of La Verne, University Of Michigan, Cal State Fullerton, College Of Business And Economics.

What skills is Lou Beltran known for?

Lou Beltran has skills like Marketing Strategy, Product Launch, Marketing Communications, Strategy, Management, Customer Service, Sales, Leadership, Advertising, Market Research, Product Management, Cross Functional Team Leadership.

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