Louis Blaut Email and Phone Number
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Backed by 19 years of experience and award-winning results for Fortune 500 clients at leading marketing agencies, I create experiences that people love and actions that brands need. With a wide-angle lens on both the big picture and the fine details, I orchestrate and refine program elements to fuel client results and agency profitability. My efforts in digital media planning and buying helped win agency awards from OMMA, IAC, Mashies, Digiday, AdAge, AdWeek, and iMedia.As Madison Logic’s VP of Operations for Account-Based Marketing Content Syndication & Display, I think beyond “media,” as an active collaborator in the integrated marketing communications process, driving operational excellence in programs.ABOUT ME:🎯 STRATEGIC DIGITAL MEDIA LEADERAward-winning campaigns have included rich media for Prudential Douglas Elliman and a nationwide interactive advertising program for EyeWonder. I have also led integrated campaigns for media conglomerates, such as PHD, OMD, the New York Times, and MSN, as well as industry leaders like Nestle, Sony Music, Major League Baseball, and Gerber.► CHAMPION OF OPERATIONAL EXCELLENCEFocused on continuous improvement, I have added millions in revenue, raised quality, and accelerated projects for leading agencies through process optimization, pricing revisions, new technologies, and staff training.★ SOLUTIONS-ORIENTED INNOVATION PIONEERAble to quickly identify and resolve problems, I approach issues with an analytical eye and outside-the-box thinking. For example, I demolished a roadblock preventing 360i from offering a full suite of services to all clients.👉 CONTACT MEI am always happy to share my expertise. Let’s connect!✔ ADDITIONAL SPECIALTIESDigital Media Strategy ♦ Media Buying ♦ Client Management ♦ Presentations ♦ Storytelling ♦ Project ManagementLeadership ♦ Team Management ♦ Negotiation ♦ P&L Management ♦ Strategic Plans ♦ Relationship BuildingVendor Relations ♦ Media Research ♦ Brand Strategy ♦ Budget Management8
Soul Purpose Marketing
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Chief Executive OfficerSoul Purpose Marketing Jan 2015 - PresentBrooklyn, New York, Us
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Advisory Board MemberAd Reform Jan 2020 - PresentAtlanta, Georgia, UsAdvising company leadership on product development, marketing, brand strategy and overall business strategy. Providing feedback on the current product and future product releases including product road mapping and UX criteria. Analyzing data and generating insights for marketing to use in the GTM strategy. Developing the brand identity and working to maintain it across all media. Giving guidance on the overall business strategy in particular the finance and operations components of the business. -
Head Of Abm StrategySalesboxai Jun 2023 - Jun 2024New York,, Ny, Us -
Svp Of Growth & ProductUnboundb2B Feb 2021 - Jun 2023Wilmington, Delaware, UsAdvising on the overall operations of the North American business for Unbound B2B. Consulting company leadership on product development, marketing, brand strategy and overall business strategy. Providing feedback on the current product and future product releases including product road mapping and UX criteria. Analyzing data and generating insights for marketing to use in the GTM strategy. Developing the brand identity and working to maintain it across all media. Giving guidance on the overall business strategy in particular the finance and operations components of the business. -
Vice President OperationsDeepintent Jan 2020 - Dec 2020New York, UsBuilt hired and led the Campaign Management, Account Management and Analytics teams. Developed and documented a holistic process from Pre-Sales to Billing. Generated 3x revenue growth YoY with increased profitability. -
Vice President Of Operations Abm Content Syndication & DisplayMadison Logic Sep 2018 - Jan 2020New York, Ny, UsSteering an 8-member team, I spearhead strategies to maximize revenue, profitability, and customer satisfaction in account-based marketing (ABM) programs. This covers everything from establishing procedures and improving processes to setting pricing and managing vendors. I also coordinate across the organization to plan powerful media strategies for high-profile clients’ content projects.► I reduced the time to launch campaigns and increase margins, which generated a significant increase revenue and enabled the onboarding of 3 new staff members in the U.S. and EMEA.► My efforts directly contributed to the firm being named as a Inc. 5000 company, recognition as one of the top rated technology companies Globally. -
Leader Community Service CommitteeMadison Logic Jan 2018 - Jan 2020New York, Ny, UsLead a Committee with a focus on developing community service partnerships, overseeing community service projects and fundraising for community service initiatives.
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Senior Director Of Advertising Operations - Abm DisplayMadison Logic Nov 2017 - Sep 2018New York, Ny, UsAs the driving force behind the strategy, P&L, and team for ABM targeted programmatic display operations, I drove projects, quality assurance, campaigns, and customer success. I also cultivated and managed collaborative relationships with clients and vendors and negotiated pricing.► Tackling the revamp of the process and strategy for ABM targeted programmatic display, I decreased the time to go live 50% and spiked margins up 30%, generating millions in additional annual display revenue.
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Director Of Integrated Media - Display, Print, Email, Social, Influencer & Tv360I Dec 2015 - Oct 2017New York, Ny, UsTaking the lead on integrated media for this award-winning search and digital agency, I managed media planning, buying, strategies, projects, and operations across display, search (SEO and SEM), print, email, social, influencer, radio, and television media.► By expanding and integrating the suite of service offerings, I grew revenue from existing accounts 20%. I mapped an end-to-end, cohesive media planning workflow and process to include print, radio, TV, and digital channels.► I played a key role in the firm’s win of numerous awards: AdWeek Best Agency of the Year; AdAge Agency A-List (2 straight years); OMMA Agency of the Year (2 consecutive years); Shorty Awards – Best Large Agency; Mashies Best Digital Agency; Digiday Most Innovative Agency; iMedia Agency Award – Best Agency for Social Media. -
National Director Of Digital Operations - Integrated Media - Display, Programmatic, & PrintYp Jan 2012 - Nov 2015Atlanta, Ga, UsOver the U.S. operations for integrated media, display, programmatic, and print media, I inspired and led a 60-member team, identified market opportunities, created digital project business plans and financial models, and negotiated with vendors.► I led a technology transformation that elevated customer satisfaction 21% and revenue 67% - from vetting and negotiating with technology partners to heading the roll-out, staff training, SOPs, and strategy for leveraging the new, integrated technology stack.► Additional improvement projects I initiated and oversaw included system upgrades, budget restructuring, and employee assessments, all designed to optimize digital operations efficiency and quality. -
Sr. Digital Producer │ Director, Digital Strategy │ Dir., Integrated Media │ Sr. Ad Operations Mgr.Forbes | Um │ Google │ Eyewonder │ Giant Realm │ Fareportal │ Fpm | Mcgarrybowen Jan 2005 - Nov 2013Creating consumer experiences and brand strategies for Fortune 500 clients, while leading teams and driving operational excellence for some of the world’s most renowned agencies, I specialized in integrated media and digital strategies.KEY CLIENTS ► I managed integrated campaigns for media powerhouses, such as PHD, OMD, the New York Times, and MSN.► My client roster also included: Amazon, MLB, Nike Brazil, the U.S. Army, Sony Music, Warner Brothers, Huggies, Gerber, Nestle, Facebook, Verizon, Sidney Kimmel Entertainment, Aerosoles, Oracle, Salesforce, Dunkin Donuts, Dodge, Remington, and Coles.STRATEGIC INITIATIVES► At Fareportal, I halted digital losses, triggering a 50% jump in revenue. I standardized process, migrated ad units from DFP Small Business to DFP Premium, enabled Google Ad Exchange, optimized the correlated yield strategy, and developed branded content and custom, rich media ad products.► Almost tripling Intermedia Outdoors’ net programmatic revenue and boosting direct revenue 50%, I pivoted the marketing strategy and processes to integrated media. In collaboration with the content team, I helped redesign and relaunch sites, adding video and programmatic ad solutions.► I drove Universal McCann’s mobile web initiative, coordinating with MADX agency.
Louis Blaut Skills
Louis Blaut Education Details
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University At AlbanyDigital Media
Frequently Asked Questions about Louis Blaut
What company does Louis Blaut work for?
Louis Blaut works for Soul Purpose Marketing
What is Louis Blaut's role at the current company?
Louis Blaut's current role is B2B Advertising Executive & ABM Expert, Helping Businesses Generate Demand..
What is Louis Blaut's email address?
Louis Blaut's email address is lo****@****ail.com
What is Louis Blaut's direct phone number?
Louis Blaut's direct phone number is +134770*****
What schools did Louis Blaut attend?
Louis Blaut attended University At Albany.
What are some of Louis Blaut's interests?
Louis Blaut has interest in Drawing And Photography, Writing, Football, Traveling, Baseball, Stand Up Comedy, Sports, Martial Arts.
What skills is Louis Blaut known for?
Louis Blaut has skills like Online Advertising, Digital Media, Advertising, Ad Serving, Doubleclick, Digital Strategy, Online Marketing, Advertising Operations, Digital Marketing, Media Planning, Mobile Advertising, Marketing.
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