Louis Blaut Email & Phone Number

Brooklyn, New York, Us

Atlanta, Georgia, Us

Advising company leadership on product development, marketing, brand strategy and overall business strategy. Providing feedback on the current product and future product releases including product road mapping and UX criteria. Analyzing data and generating insights for marketing to use in the GTM strategy. Developing the brand identity and working to maintain it across all media. Giving guidance on the overall business strategy in particular the finance and operations components of the business.

New York,, Ny, Us

Wilmington, Delaware, Us

Advising on the overall operations of the North American business for Unbound B2B. Consulting company leadership on product development, marketing, brand strategy and overall business strategy. Providing feedback on the current product and future product releases including product road mapping and UX criteria. Analyzing data and generating insights for marketing to use in the GTM strategy. Developing the brand identity and working to maintain it across all media. Giving guidance on the overall business strategy in particular the finance and operations components of the business.

New York, Us

Built hired and led the Campaign Management, Account Management and Analytics teams. Developed and documented a holistic process from Pre-Sales to Billing. Generated 3x revenue growth YoY with increased profitability.

New York, Ny, Us

Steering an 8-member team, I spearhead strategies to maximize revenue, profitability, and customer satisfaction in account-based marketing (ABM) programs. This covers everything from establishing procedures and improving processes to setting pricing and managing vendors. I also coordinate across the organization to plan powerful media strategies for high-profile clients’ content projects.► I reduced the time to launch campaigns and increase margins, which generated a significant increase revenue and enabled the onboarding of 3 new staff members in the U.S. and EMEA.► My efforts directly contributed to the firm being named as a Inc. 5000 company, recognition as one of the top rated technology companies Globally.

New York, Ny, Us

Lead a Committee with a focus on developing community service partnerships, overseeing community service projects and fundraising for community service initiatives.

New York, Ny, Us

As the driving force behind the strategy, P&L, and team for ABM targeted programmatic display operations, I drove projects, quality assurance, campaigns, and customer success. I also cultivated and managed collaborative relationships with clients and vendors and negotiated pricing.► Tackling the revamp of the process and strategy for ABM targeted programmatic display, I decreased the time to go live 50% and spiked margins up 30%, generating millions in additional annual display revenue.

New York, Ny, Us

Taking the lead on integrated media for this award-winning search and digital agency, I managed media planning, buying, strategies, projects, and operations across display, search (SEO and SEM), print, email, social, influencer, radio, and television media.► By expanding and integrating the suite of service offerings, I grew revenue from existing accounts 20%. I mapped an end-to-end, cohesive media planning workflow and process to include print, radio, TV, and digital channels.► I played a key role in the firm’s win of numerous awards: AdWeek Best Agency of the Year; AdAge Agency A-List (2 straight years); OMMA Agency of the Year (2 consecutive years); Shorty Awards – Best Large Agency; Mashies Best Digital Agency; Digiday Most Innovative Agency; iMedia Agency Award – Best Agency for Social Media.

Atlanta, Ga, Us

Over the U.S. operations for integrated media, display, programmatic, and print media, I inspired and led a 60-member team, identified market opportunities, created digital project business plans and financial models, and negotiated with vendors.► I led a technology transformation that elevated customer satisfaction 21% and revenue 67% - from vetting and negotiating with technology partners to heading the roll-out, staff training, SOPs, and strategy for leveraging the new, integrated technology stack.► Additional improvement projects I initiated and oversaw included system upgrades, budget restructuring, and employee assessments, all designed to optimize digital operations efficiency and quality.

Creating consumer experiences and brand strategies for Fortune 500 clients, while leading teams and driving operational excellence for some of the world’s most renowned agencies, I specialized in integrated media and digital strategies.KEY CLIENTS ► I managed integrated campaigns for media powerhouses, such as PHD, OMD, the New York Times, and MSN.► My client roster also included: Amazon, MLB, Nike Brazil, the U.S. Army, Sony Music, Warner Brothers, Huggies, Gerber, Nestle, Facebook, Verizon, Sidney Kimmel Entertainment, Aerosoles, Oracle, Salesforce, Dunkin Donuts, Dodge, Remington, and Coles.STRATEGIC INITIATIVES► At Fareportal, I halted digital losses, triggering a 50% jump in revenue. I standardized process, migrated ad units from DFP Small Business to DFP Premium, enabled Google Ad Exchange, optimized the correlated yield strategy, and developed branded content and custom, rich media ad products.► Almost tripling Intermedia Outdoors’ net programmatic revenue and boosting direct revenue 50%, I pivoted the marketing strategy and processes to integrated media. In collaboration with the content team, I helped redesign and relaunch sites, adding video and programmatic ad solutions.► I drove Universal McCann’s mobile web initiative, coordinating with MADX agency.