Highly experienced Managing Director with extensive knowledge of media & advertising solutions, spanning across digital, events, print and radio. My current role for the Claverley Group isas Managing Director of HPCi Media, a B2B marketing solutions agency based in London, that specilaises in the Cosmetics, Beauty and Life Science Industries. We have extensive databases of over 50,000 industry contacts and professionals in these industries that engage in our daily news content, that is curated by our team of highly knowledgeable editors and journalists. Our digital and printed content can be accessed online at the following portfolio of magazine websites:Cosmetics Business, Pure Beauty, Cleanroom Technology, Manufacturing Chemist, Building Better Healthcare and Nutraceutical Business Review. In my previous roles at MNA Media I was the Commercial Director managing the advertising sales teams. MNA media are specialists in regional print media, digital marketing, targeted door to door leaflet distribution, recruitment services and printing in the West Midlands. For the last 4 years at MNA Media I was also the Managing Director of MNA Digital a highly respected and 5* Google rated digital marketing services business.
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Managing DirectorHpci Media Jan 2023 - PresentLondon, GbHPCi Media, is one of the UK’s most successful and innovative privately owned multi-platform media companies. Our magazines, conferences and websites are internationally recognised and are essential reading for board directors, marketeers and suppliers in the Cosmetics and Pharmaceutical markets. Based 5 mins from London Bridge station in modern converted warehouses HPCi Media is one of the UK's leading B2B publishers & event organisers covering globally the Cosmetics, Pharmaceutical & Life Science sectors. -
Chief Operating DirectorHpci Media Jan 2022 - Dec 2022London, GbHPCi Media, is one of the UK’s most successful and innovative privately owned multi-platform media companies. Our magazines, conferences and websites are internationally recognised and are essential reading for board directors, marketeers and suppliers in the Cosmetics and Pharmaceutical markets. Based 5 mins from London Bridge station in modern converted warehouses HPCi Media is one of the UK's leading B2B publishers & event organisers covering globally the Cosmetics, Pharmaceutical & Life Science sectors.
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Commercial Director At Mna Media And Md Of Mna DigitalMna Media Oct 2019 - Dec 2021MNA Media based in the West Midlands is one of Britain's largest independent regional news publishers, reaching millions of people every week through a portfolio of printed and online media. We are committed to high quality printed products while also growing successful online platforms, the MNA remains the leading trusted source of news and information for the Black Country and Shropshire.
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Mna Advertising DirectorMidland News Association Mar 2010 - Oct 2019Wolverhampton, West Midlands, GbSetting, forecasting and delivery of multi-£million annual revenue budgetsLeading the senior management team to ensure the delivery of the business plan key success measuresCommunicating the strategic vision and direction for the sales departmentAdvertising Director responsible for the commercial direction and success of a portfolio of 22 regional media publicationsSitting on the local executive board of directors, reporting directly to the proprietors on the commercial activities of the business -
Advertisement ManagerExpress & Star Apr 2007 - Mar 2010Advertisement Manager responsible for delivery of all key commercial success measures for Express & Star Ltd including the setting and delivery of a multi- £million multi-media sales budgetEffective development and presentation of the departmental business plan to the sales management team. Working closely with the senior management team to ensure revenues for the Express & Star's portfolio of titles excel within their target marketsManagement of yield and pricing to reflect the changing media landscapeSmooth transition of a product specific sales team to territory based sales structure with continuous development of the sales strategy.Quarterly report to the board of Directors on the department's commercial progress
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Display Sales ManagerExpress & Star Mar 2005 - Apr 2007Day to day management of a 120 strong sales-force in conjunction with the advertising middle management teamEnsuring delivery of the multi-£million advertisement budget for Express & Star. Effective and accurate targeting of requirements to sales teams. Oversee and devise an effective reward scheme for the sales team and ensure accurate bonus setting Liaison with the editor on key commercial editorial requirementsEnsuring the team are supplied with the key sales material in order to maximize revenue from the areas served by the Express & Star
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National Advertisement ManagerMidland News Association Apr 2002 - Mar 2005Wolverhampton, West Midlands, GbPresenting regional media advertising solutions to infuential London and Provincial advertising agencies and key national clientsThe collation and presenting of market research to adervtising agencies to help support the investment in regional pressClose liaison and leadership of team located in outsourced sales agency including target setting and indentifying key business opportunitiesChairing quarterly review meetings of the national sales teams activitiesPresentaion of annual business plan for developing national advertising revenues to the board of MNA Directors
Louise Burns Skills
Louise Burns Education Details
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Telford College Of Arts And TechnologyBusiness Studies -
Burton Borough School, Newport, Shropshire
Frequently Asked Questions about Louise Burns
What company does Louise Burns work for?
Louise Burns works for Hpci Media
What is Louise Burns's role at the current company?
Louise Burns's current role is Managing Director.
What schools did Louise Burns attend?
Louise Burns attended Telford College Of Arts And Technology, Burton Borough School, Newport, Shropshire.
What skills is Louise Burns known for?
Louise Burns has skills like Advertising, Sales Management, Sales, Online Advertising, Marketing, Market Research, Advertising Sales, Digital Marketing, Leadership, Staff Management, Negotiation, Budgets.
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