Responsible for APG & Co Group Buying and Design.

Crossroads: Head of Buying and Design.Equivalent to Buying Manager / Creative Director .

Provided focus and direction with Board support to turn an operationally minded business into a product and customer driven organisation.

Rae Feather: Delivered and implemented the strategy for a Womenswear luxury start up. £300k ($530K ) revenue in first 12 months.Sun Hoi: Created a contemporary Womenswear denim offer. Retailed in Next, Debenhams, ASOS and Scotch and Soda.M&Co: Womenswear Buying Manager:Turnover in excess £130m, delivered industry best practices.Primark :Delivered + 22% to WW planned budget of £200M and led the blouse department to achieve their first £1M sales week.IstitutoMarangoni: Lecturer… Show more Rae Feather: Delivered and implemented the strategy for a Womenswear luxury start up. £300k ($530K ) revenue in first 12 months.Sun Hoi: Created a contemporary Womenswear denim offer. Retailed in Next, Debenhams, ASOS and Scotch and Soda.M&Co: Womenswear Buying Manager:Turnover in excess £130m, delivered industry best practices.Primark :Delivered + 22% to WW planned budget of £200M and led the blouse department to achieve their first £1M sales week.IstitutoMarangoni: Lecturer in Masters Fashion and Buying Techniques. Show less

Identified required improvement on account direction and creative performance with a need to improve range differentiation and focus across the territories .Improved interfacing between Head of Buying, Buying teams and global sourcing offices. Implemented strategically targeted innovative product development focusing on the customer and brand integrity capitalising on the territories' strengths.Increased range participation from 3% to 7% on Signature Premium… Show more Identified required improvement on account direction and creative performance with a need to improve range differentiation and focus across the territories .Improved interfacing between Head of Buying, Buying teams and global sourcing offices. Implemented strategically targeted innovative product development focusing on the customer and brand integrity capitalising on the territories' strengths.Increased range participation from 3% to 7% on Signature Premium Collections.Achieved a return to half a million pound selling lines with number one directory best sellers and featured product for the 2008 TV and print advertising campaigns. Show less

Recruited to re launch Limited Collection as the fast fashion sub brand within the business.Established range structure with viable and cohesive product differentiation. Implemented disciplines in product development, range building and supply chain management to achieve the desired quick response scenario and deliver on margin, sales and all financial objectives.Leading a Senior Buying and merchandise team, increased revenue from 9 to 12 million for A/W 06 . Dresses featured… Show more Recruited to re launch Limited Collection as the fast fashion sub brand within the business.Established range structure with viable and cohesive product differentiation. Implemented disciplines in product development, range building and supply chain management to achieve the desired quick response scenario and deliver on margin, sales and all financial objectives.Leading a Senior Buying and merchandise team, increased revenue from 9 to 12 million for A/W 06 . Dresses featured in first Christmas TV campaign . Show less

Improved the commercial performance of Turkey as a key sourcing opportunity. Recruited to implement a strategic approach to sourcing and product development with the objective of increased turnover and range participation for the region.Established the need for a Fabric Sourcing Department to aid structure and innovative design development with improved product integrity.Delivered improved range participation on all areas e.g. Women's denim increased from 35% to 85% with product… Show more Improved the commercial performance of Turkey as a key sourcing opportunity. Recruited to implement a strategic approach to sourcing and product development with the objective of increased turnover and range participation for the region.Established the need for a Fabric Sourcing Department to aid structure and innovative design development with improved product integrity.Delivered improved range participation on all areas e.g. Women's denim increased from 35% to 85% with product categories still featured in the retail business today .Consistently delivered No1 Womenswear blouses, denim and solo bottoms , achieving in excess of $500m sales in 3 years from the region . Show less

Recruited to restructure the Soft Tailoring Department delivered a 500% increase in turnover in two years .Replicated the success on the Denim and Outerwear Departments ,achieved each time through improved sourcing , strategic range building , supply chain management , trend identification and capitalising on new opportunities.As a Buying Manager continued to deliver improvements in working practices and increased revenue on Jersey ( +120% ) , Blouses ( +220% ) and Knitwear ( +62 % )… Show more Recruited to restructure the Soft Tailoring Department delivered a 500% increase in turnover in two years .Replicated the success on the Denim and Outerwear Departments ,achieved each time through improved sourcing , strategic range building , supply chain management , trend identification and capitalising on new opportunities.As a Buying Manager continued to deliver improvements in working practices and increased revenue on Jersey ( +120% ) , Blouses ( +220% ) and Knitwear ( +62 % ) . Supporting the Senior Buyers to motivate and deliver improved working practices , building efficiency and increasing revenue and profitabilty . Show less