We all know the world changes quickly, so it’s no surprise that marketing strategy needs to be agile enough to adapt on the move. Shifting economies, new technology, fresh insights, and ever-evolving customer behaviour present many challenges in different areas of business, inside and out.This is where our team of expert marketing consultants and communications specialists come in. We focus on sales and marketing to plan your strategy, deliver your campaigns and transform your business – whatever the scale or ambition.We have expertise working with global and national brands, small businesses and start-ups across a wide range of industry sectors. Passionate about the environment, renewable energy, sustainability, community projects.We deliver:• Go-to-Market Planning: Create winning GTM strategies and plans. • Fractional CMO: Management of the marketing function and plan execution.• Branding and Identity: Building strong, consistent, and distinctive brand identities.• Marketing Strategy: Developing and implementing effective marketing strategies.• Digital Marketing: Leveraging digital channels to reach target audiences.• Integrated Marketing: Optimizing all channels, digital and traditional across the customer journey.• Social Media Management: Creating engaging content and managing social media platforms.• Content Marketing: Generating compelling content to attract and retain customers.• SEO and SEM: Optimizing websites and content for search engines to increase visibility.• Advertising: Industry-wide, multi-channel campaigns.• Email Marketing: Designing and executing email campaigns to nurture leads and customers.• Public Relations: Managing relationships with the media and public.• Event Planning: Organizing and promoting events, including webinars.• Market Research: Analyzing market data to inform marketing strategies, including industry, customer and competitor analysis.• Partnerships: Development and implementation of partner programs

In the current environment, where the global system structures have been permanently reset and uncertainty of the future is forefront, making informed decisions based on relevant and new information could be the difference between success and failure. I'm excited to be part of the Eagle Edge global and diverse team of experts helping businesses be at the forefront of change, transforming how organisations perceive and capitalise on risk. With every risk comes an opportunity for growth. We approach every challenge with an attitude of positive risk-taking. We are fearless, flexible and futurist. As Commercial Director, I support the delivery and execution of Eagle Edge's go-to-market strategy and the go-to-market strategies of its clients.

ALKHEMY is at the the perfect blend of technology and high performance sales, and marketing optimisation consultancy.Providing unique and deep insights into all marketing channels performance - online and offline - we provide audio and visual reporting that enables our clients to reduce their marketing spend and cost of sale.Working with the team at ALKHEMY, I drive all things Growth - across Strategy, Marketing, Sales, Partners, People and Processes - ensuring we meet our growth goals and helping our customers and partners to do the same.

Lead strategic projects including sales process development, customer relationship management strategy, marketing strategy (including re-branding, digital strategy, integrated marketing plan, collateral development), partnership strategy and product strategy. Managed marketing team (internal team and external providers). In-depth market and competitor analysis, tracking of key market developments. Adviser to CEO re organisational development, strategic relationships, issue management, new hires. Lead sales engagement for major Enterprise clients in Telco, Motor, Travel and Insurance industries. Lead partnership discussions across key AP markets, developing and managing key relationships across leading Agencies and Integration Vendors in Analytics, CRM, Personalisation, Optimisation, Automation and Business Intelligence (including joint go to market plans - joint value proposition development, sales training, sales engagement, joint marketing). Advisor for new product development projects (UI, speech analytics, security, user management). Speaker at Ad-tech - 'The Future of Big Voice'.

Marchex are the fastest growing online-to-offline attribution company in the world. We provide the leading analytics platform for advertising driven phone calls. As Strategic Advisor I work with the development and execution of the Marchex's strategy and plans in Australia and New Zealand and regionally in AP. I enjoy working with innovative enterprises and agencies to implement Marchex's advanced call analytics solutions to drive customer insight and increase marketing performance.

Strategy development and planning. Responsible for the development and execution of marketing strategy and plan. Business performance analysis and reporting. Oversee growth, awareness, demand generation, acquisition and retention programs. Develop integrated marketing communications plan including digital strategy. Lead marketing team and manage key suppliers. Management of partner programs and key partner relationships including integration and channel partnerships - leading digital agencies, software solution vendors in analytics, bid optimisation, CRM, marketing automation, campaign management. Advise on business strategy, processes and product development. Key speaker on the subject of analytics, customer insight, increased conversion and ROI. Executive leadership of key accounts.

Responsible for the development and execution of sales and marketing plan. Responsible for growth, awareness, demand generation, acquisition and retention programs. Manage the integrated marketing communications plan including digital strategy, website, SEO/SEM, marketing collateral, events, partner programs, marketing automation, customer communications. Management of the sales team, sales processes, business performance reporting. Development of integration and channel partnerships with leading global ISV vendors in web analytics, bid optimization, landing page optimization, tag management, CRM and Telco markets. Established and lead channel partnerships and sales engagements with leading digital advertising agencies and leading brands for the implementation of cloud-based call analytics solutions. Assist the business in building a credible reputation in the call analytics market. Speaker at key events. Advise on business strategy, processes and product development. Build market awareness in use of call analytics for customer insight, marketing optimization and increased marketing ROI. Develop international markets - Europe and Asia Pacific markets.

Projects included development of business plans and marketing strategies, internal communications projects for major blue chip and global organisations, launch of new cloud-based solutions (Recruitment and Advertising), development of business partnerships, public relations, advertising (TV, web and other media), promotions, branding, product evaluation, global business development. Website design and development projects. Marketing campaign development and execution. Clients included BlueScope Steel, Shell Global, Sakhalin Energy (Russia), Sydney Opera House. Worked in Sydney, Perth, London, The Hague, New York, Singapore and Los Angeles.

Responsible for the development and execution of segment marketing plan and management of national marketing communication campaigns. Sales growth and retention strategies. Successfully launched several new products and services. Won IBM Best Marketer Award 2000. Won National Best Below the Line Campaign Award 2000. Created new branding adopted globally for NetGen program. Generated $90 million new revenue in the internet sector within 12 months. Worked across sales, product management, channels and marketing. Developed strategic partnerships and executed joint go-to-market plans with channel partners. Established venture capital partnerships to support the development and growth of cloud-based technologies.

Reported to Head of Corporate Strategy. Specialised in the development and implementation of competitive strategies, business retention and growth. Commenced with Mercury Communications as a Marketing Analyst specialising in the data networking and corporate market. Promoted to Senior Market Planner, Corporate. Responsible for developing and implementing company-wide market analysis and business planning processes. Product Development. Head of competitor, market intelligence and market research programs. Regular speaker at international conferences on the subjects of competitor analysis and marketing strategy. Managed numerous company-wide projects aimed at improving market performance. Worked on numerous global and European projects. Lectured at C&W Campus at Coventry University on subjects relating to sales strategy and sales training.

Largest computing services company in Europe. Developed Group and Business Unit Business Plans for all European operations. Responsible for market analysis, product portfolio analysis, mergers and restructuring projects.

World leaders in consumer market analysis. Marketing Consultant for major blue chip companies in advertising, FMCG, financial, retail and leisure sectors. Advised on customer profiling, catchment area analysis, branding, market positioning of leading brands. Produced and presented qualitative and quantative analysis and recommendations on marketing strategy for clients.

Global fastest growing biotechnology company, specialising in membrane technologies. Upon request rejoined the company to help the start-up operation in the UK covering European markets. Same role as previously.

Major pharmaceutical manufacturing and pharmacy retailing group. Managed industry-wide subscribed market research reporting pharmaceutical and OTC product market values, trends, market shares, consumer products promotions and new product developments. Liaised extensively with external agencies and manufacturers in the pharmaceutical industry, including leading consumer product brands.

One of Australia's first fastest growing biotechnology start-ups, specialising in membrane technologies. Monthly sales and marketing reporting, tracking market developments, identifying new business opportunities. Managed distributor and channel support locally and internationally. Managed advertising, PR, sales collateral, shareholder and press communications, lead generation activities. Upon request rejoined the company to help the start-up operation in the UK covering European markets.