Stora Enso offers comprehensive services for profitable and sustainable forest management. I am responsible for planning and excecuting marketing and communication activities towards forest owners. I am a member of the management team within Locale Purchase.

SoftOne specializes in ERP and HR software and offers a modular cloud-based solution. I am responsible for overseeing the planning, development and execution of SoftOne's marketing and communication initiatives. My most important work is to ensure the organisation's message is distributed across channels and to targeted audiences in order to meet sales objectives.

Quickchannel is a fast growing SAAS company providing software and services directly to end customers as well as through partners. My main responsibility was to develop and analyze the company’s sales and marketing strategy. My main focus and goal was to increase the inbound activities to generate relevant sales leads, but also to enforce the brand awareness on an international market. E.g. In five moths I increased followers on LinkedIn with 20 %. I also coached and led the Sales team with 7 Account Managers with focus to improve the international sales.

Time Care is a Software Company with mainly Municipalities and County Conuncils as customers. I was a member of the Leadership to pursue the marketing and communication issues. I was also manager for the Swedish marketing team and responsible for the Swedish marketing plan and budget. My challenge was to increase the market position, and with close collaboration with Sales Management I supported the acquisition of new customers and increased sales with existing customers. I managed by improve the digital communication, increase leads generation and marketing automation, develop the strategic marketing collaterals and graphic profile. Six years in a row I outperformed the numbers of delegates at the national user conference. During my time I also developed the webinar concept and increased number of delegates significantly. I worked closely with the UK marketing team.

I worked strategically and operationally with the marketing and communication for the Corporate Group. My main focus was to plan campaigns, events, advertising and DM. I implemented a new event organisation with approximately 30 events per year. I developed the company’s new brand identity and graphic profile together with a communcation agency. I built the foundation for the customer loyalty program.

I was a member of the top management group, and my job profile included independent project responsibilities besides ad hoc project execution for top management and in marketing, together with some administrative duties. In 2011 I was responsible for the company’s relocation project with 100 coworkers.

I developed sales materials and analyzed new potential markets. I implemented a new CRM system and trained Sales team, Customer Service and Producers in the system. For six months I worked temporarily as head of Production, primarily to streamline procedures.

I worked as a Sales representative with Skåne as a district. I had 15-20 customer meetings per week and closed at least 2 deals per day. My main focus was to find the best solution for each customer.

I started selling towards the Private market in Sweden. We had a monthly sales target and Close reviews and 1:1 with our team leader. After a year I advanced and started working with the Enterprise market.