Louise Halliday Email & Phone Number

London, England, United Kingdom

My role oversees the end-to-end relationship with our audiences - from press, marketing and digital to ticketing, customer service, visitor service and security, insight, retail and merchandise and the archive.

London, United Kingdom

Part of a small Executive team which sets the overall strategy for the Royal Albert Hall. Specifically overseeing ticketing services, marketing, press, content, insight, customer services, branding, members' relations and the archive for the Hall. Since December 2022 also responsible for visitor services, security, merchandise and retail. Led on the development of the Hall's four-year strategic Business Plan 2022-2026.

Developing strategy and overseeing the organisation’s marketing, digital and PR operations, including campaign, corporate, reputational and internal communicationsManaging development of new responsive website with Tessitura integration, launched in 2015Developing digital vision including developing social media content and profile, introducing onsite digital communications and implementing Digital Asset Management System Undertaking rebrand, launched in February 2015, refreshing the Hall’s visual identity and introducing clear guidelines to be applied across all communications Managing team of seven staff members, and external agencies for PR, media buying, brand and design Sitting on governance committees including Programming and Marketing Committee and Media Relations Group, reporting on activity to the governing Council of the Hall Working with other teams including Programming, Fundraising, Education, IT and Box Office to ensure the Hall’s messages are consistent and clear

London, United Kingdom

A consultant with 20 years experience of working in arts and culture including 13 years in marketing, branding and communications at all levels and, latterly, strategic planning. Offering strategic marketing, branding, PR, CRM, ticketing and business development advice for clients in the cultural sector.

All responsibilities of Marketing Director, as below Acting for Managing Director two days a week, developing and implementing strategic and financial policies and managing departments across the CompanyBuilding and maintaining relationships with funding bodies, policy makers, promoters and strategic partnersWriting Annual Reports, Arts Council England reports, Charity Commission ReportsDeveloping performance, collaboration and profile opportunitiesAchievements as Communications and Marketing DirectorGenerated approximately £6 million gross box office income a yearDelivered record box office income of £3.8 million for Christmas at the Coliseum 2011-12, contributing to an overall increase in gross box office income of 48% over 3 yearsNegotiated and managed the making of the BBC4 documentary Agony & Ecstasy: a year with English National BalletDeveloped new initiatives such as the Emerging Dancer competition and My First ballets to introduce the art to new audiences

ResponsibilitiesWorking closely alongside the Managing Director and Artistic Director to deliver the Company’s strategic visionBuilding public awareness of English National Ballet Creating, implementing and overseeing Marketing, PR and digital strategy Managing annual marketing budget of approximately £600,000Managing five members of staff Achieving maximum box office income potentialMaintaining and developing the Company’s brandCommunicating brand values internally and externally, to public, supporters and suppliersBuilding business and commercial opportunities and partnershipsAttending directorate, Board and F&GP meetings Setting and achieving budgets and targets in collaboration with Financial DirectorCollaborating with Development, Human Resources, Operations and Learning DirectorsCommissioning and managing photography and graphic designOverseeing digital media including website, emails, social media, Electronic Press KitsOverseeing creation and sale of merchandiseCommissioning research and responding to findings appropriately

Mba (Distinction), Business, Distinction

Activities and Societies: Nominated for International MBA Student of the YearWinner of Best Overall Contribution to the MBA Programme, 2010

Foundation, Humanities

An Introduction to the Humanities 82%

Certificate, Marketing

Education record

A-level Dance, Grade A AS-level French, Grade A

Education record

8 GCSEs Grade A Advanced RAD Ballet, Highly Commended