Having now worked in the market research industry for over 20 years I have seen most things the industry can throw at you (good and bad) My academic background was originally in chemistry and cosmetic product development and then a little later social science. My love of people and understanding their way of thinking led me into market research. Now running DFR, I am always looking to find a better way and to cut through the fluff that sometimes exists to deliver quality every time. www.dfrmarketresearch.com As well as running the fieldwork for DFR day to day and being hands on with every project, I also keep my hand in at moderating and can bring this to the table if required. I have experience face to face and online mostly with consumer products but also with finance, the environment and with vulnerable minorities. 'The only way to make sense out of change is to plunge into it, move with it, and join the dance.' - Alan Watts