Louise Mathias Email & Phone Number

High Wycombe, Gb

London, United Kingdom

- progressed from Senior Client Service Executive to Client Service Director- providing high quality client service to users of a range of Kantar products - training clients on the full range of TGI datasets (GB, Youth, Premier, Europa, Global Quick View and more) - training clients of various levels and abilities on how to use our software programs (mainly Choices4, Choices Online and Snapshot) - supporting clients via a Support desk with program usage and technical queries - quality checking and sending data to clients (TGI, PAMCo, Touchpoints, IAS, etc) - gathering feedback for future developments- creating manuals, Quick Guides, videos explaining how to use applications - assisting clients to interpret their data analyses - advising clients on how to get the most from the data - transitioning clients from legacy programs to the latest software - running ad-hoc data requests on behalf of clients - seeking up-sell opportunities for the commercial teams - working with the commercial teams on client tenders and prospect pitches - managing and delegating the workload evenly across the members of the Support team - setting KPIs for the Support team - managing and developing multiple direct reports - quality champion for the team, ensuring processes meet ISO 9001 & ISO 20252 standards

London, United Kingdom

- managing all aspects of research for the 20-strong cinema ad sales team- commissioning and managing FAME study (a survey of 3,500 cinemagoers about their cinemagoing and film consumption habits, the main cinema industry survey)- commissioning and managing ad effectiveness research projects to prove the value of advertising, including presenting findings to clients, agencies and internally- providing sales teams with arguments to support sales efforts (cinema engagement, cinema’s USPs, recession-proof cinema, admissions and box office data, TGI data)- maintaining record of all UK cinema sites carrying advertising- educating sales teams on other media, developments and news- managing Film & Research Executive

London, United Kingdom

- progressed from Research Assistant to Research Group Head- providing all aspects of research support to the 40-strong airtime sales teams- providing arguments to encourage advertisers to spend with ids and its portfolio of UKTV, Virgin Media Television and Setanta Sports channels- compiling channel ‘nuggets’ using a range of data sources such as BARB, TGI, NMR, AIM, Mintel, nVision etc - managing advertising effectiveness projects (spot, AFP, sponsorship) including briefing research agencies, questionnaire design, data table analysis, presenting findings to clients, media agencies and internally- writing case studies on ad effectiveness- mentoring and delegating work to junior team members- doing ad hoc requests for the airtime sales teams using the above sources- coverage and frequency requests- content managing various pages on the ids company website- supervising the Research Executive- compiling weekly media news round-up- internal presentations to educate the sales team- producing monthly reports based on viewing data (BARB)

South Kensington

Duties; cataloguing, running library tours, displays, processing invoices for books, accessioning journals, responding to enquiries via email, phone and letter, filing correspondence, issuing claims for late material, issuing library cards, manning the reception desk several times a week, sending faxes, shelving books, organising book displays, reprographics duties, reporting missing material, tidying the reading room and stacks, etc.

London, United Kingdom

Special Access Supervisor during the Summer Opening of the State Rooms at Buckingham Palace (weekends only). Responsible for the Special Access team who assist wheelchair users during their visit to the Palace. Carried out brief assessments of staff, assigned daily duties, daily cashing up, etc. This followed two summers as a Warden (1998 & 1999), working in Security, Special Access, Queues and in the State Rooms.

Education record

Bachelor Of Arts (Ba), Film & Television Studies And American Studies, 2:1