Louise Roberts Email and Phone Number

I develop and implement effective communication strategies that build customer loyalty programs, brand awareness, and customer satisfaction. I plan, implement, and monitor company’s internal communication strategy as well as respond to communication-related issues in a timely manner. I develop and manage relationships with key media players to secure and grow media online and offline coverage. I execute campaigns across all regions to develop successful case studies and ensure consistent content and showcase on website and in social media.Some of my key accomplishments are: Increased traffic to partner portal by upgrading partner programme to VIP+ Programme and updating all collateral from brochure, pdfs, and partner portal to social media messaging and adding an app. Developed “Success Stories” brochure to highlight successful case studies across Europe for different verticals and technologies. Led the creation of internal newsletter aimed at defining company culture and creating a sense of identity for employees. Established “Super User for Marketing Automation” platform, Campaign Monitor as well as assisted in template development and scheduling with EU Marketing teams and reported results to regional teams and management. Identified organisational needs and secured business opportunities while consistently exceeding goals, building relationships and supporting superior customer experiences.

As Global Channel Marketing Manager, I managed daily enquiries, maintenance activities and content for the development of Partner Portal. I supported Channel Account Managers with planning and execution of channel activities and events. Designed, developed and executed revenue-generating, joint marketing programs and webinars with channel partners in support of customer acquisition targets and revenue goals. Developed and executed channel marketing plans, campaigns and lead-generation programs in support of partner prospecting and recruitment initiatives.Following were key accomplishments that I attained: Created marketing assets Playbook to assist new partners and collect relevant information within first 90 days. Assisted in the creation of external-facing sales and marketing materials in support of partner-facing program elements and customer-facing activities.

I was responsible for communicating on all initiatives to BNL & UK staff. I developed quarterly marketing plans to support corporate focus, product launches and local activities. I delivered regional product launch strategies for key products in close collaboration with corporate and regional sales teams. I organised and promoted events, including trade shows, partner events, media engagement, and product review programs. I collaborated with retail partners and executed marketing plans, with relevant collateral. I monitored product development progress and delivered roadmaps to internal and external employees with a keen focus on improving overall staff productivity and efficiency. I fostered robust relations with product management team to achieve organisational goals. I supervised expenditures and measured ROI while administrating marketing budgets for the regions with a keen focus on cost reduction and efficiency. I coordinated with PR agency to develop and execute PR strategy, including press announcements, crisis management, thought leadership content and case studies. I also managed UK and Benelux websites, vertical sites and other micro sites while keeping content relevant and up to date.Key Contributions: Executed Global, EMEA and local Campaigns, including implementation, tracking and reporting. Created personalised and visually rich digital customer experiences Global / Corporate web content through Teamsite CMS. Established local social media accounts, including Twitter, LinkedIn and Facebook for increasing brand awareness. Increased traffic to website on hospitality by 300% by creating first vertical marketing campaign to target the hospitality sector. Worked closely with sales team in executing marketing plan to support product positioning and branding initiatives.

Psychotherapist,Hypnotherapist and Counsellor having achieved an Integrated Professional Diploma in Counselling & Psychotherapy Dip CP.and a Diploma in Hypnotherapy and Counselling Skills Dip Hyp CS at Reading University through Chrysalis, one of the UK's largest counselling and therapy trainers.

Interviewing potential students to study with Chrysalis, covering South of England including Queen Mary University of London, Reading University and Bournemouth University.

Responsible for the marketing the U.S. Robotics modems into the UK distribution channel. Duties included managing marketing assistants, demand creation activities such as direct mail and advertising, running coop/MDF budgets for distributor activities, devising and running promotions to all resellers, corporate hospitality events.

Joined to cover sick leave for Personnel Manger, on her return successfully applied for marketing role.

Responsible for the recruitment of staff, to work on the offshore platforms in Heysham and Easington. This involved spending time at both the platform bases to interview and recruit staff. I also spent time in the head office in Marble Arch writing and producing an Induction Course for all new personnel at Exploration & Production.