Louise Benson

Louise Benson Email and Phone Number

Senior Account Director at Greenhouse Branding, Communications & Design @ Greenhouse - Branding and Packaging
cork, ireland
Louise Benson's Location
Ireland, Ireland
Louise Benson's Contact Details

Louise Benson work email

Louise Benson personal email

About Louise Benson

I'm an energetic, hard-working and people focused Senior Account Director with a hunger for meaningful and challenging work that will allow me to continuously learn and grow.I have extensive ATL & BTL Marketing experience. I have a sharp eye for detail and a passionate interest in web & social media marketing. I am a highly personable individual with excellent verbal and written communication skills and a demonstrated ability to function effectively as a team player, as well as work independently. With relentless commitment to client relationships and satisfaction standards I am very capable of creating and maintaining successful customer and peer relationships. I have a strong aptitude for organising, planning, prioritising and working to strict deadlines with an innate ability to juggle and multi-task.Specialties: Excellent communication & interpersonal skills, Direct marketing, Database management & analysis, Reporting & analysis, Web design & implementation, Content management (CMS), Search engine optimization, Google ad's, Google analytics, EDM’s - Iflow, Newsweaver, Experience in working across various Social Media tools & functionality – (Meta, YouTube, Linkedin) Creative thinking & Problem Solving, Target market research and evaluation, CRM Database Management- Salesforce

Louise Benson's Current Company Details
Greenhouse - Branding and Packaging

Greenhouse - Branding And Packaging

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Senior Account Director at Greenhouse Branding, Communications & Design
cork, ireland
Website:
greenhouse.ie
Employees:
8
Louise Benson Work Experience Details
  • Greenhouse - Branding And Packaging
    Senior Account Director
    Greenhouse - Branding And Packaging Apr 2015 - Present
    Cork, County Cork, Ireland
  • Veronica'S Snacks
    Marketing Manager
    Veronica'S Snacks Oct 2012 - Apr 2015
    Cork
    Marketing Manager for FMCG company Veronica’s Snacks Start-up Company resulting in my exposure to every part of the Business.Administer every stage of Product Life Cycle, NPD, Product Design, Product Analysis, Packaging Regulation, Packaging Design, New Product Launch, Store Listing Process, PR, Marketing and Advertising.Oversee & Manage all areas of Marketing within the Company; B2B & B2C.(Adobe Illustrator, Photoshop & Snag-it)• Online Marketing- SEO, PPC, Website & Social Media Management, Blogging, & e-dm’s• Design & Develop all POS and Promotional Materials• Sales Brochures & Flyers• Set Promotional Calendars & Cycles within multiples & wholesaleCreate, Manage & Control Marketing BudgetOrder Processing & Invoicing – (Thesaurus & Sage)Supply Chain Management & Logistics (Demand Planning, Forecasting, Inventory Management)
  • Hidden Hearing Ireland
    Direct Mail Manager
    Hidden Hearing Ireland Oct 2010 - Sep 2013
    Cork
    • Direct Mail Manager to a database of 300,000+ contacts, 69 Branches & Clinics Nationwide and the Direct Mail team. Mailing 600,000+ Mailings per year. Increased Sales 100% through a new mailing strategy in 2011.• Assign and delegate mailings and schedules for each campaign. Liaise with fulfilment agency and Design team on all levels, from Stock, Print, fulfillment & post.• Track & Analyse, ROI, Response Rates, Conversion Rates etc, on each campaign across the portfolio and recommend strategies for future mailings. Monitor list costs for assigned products and work with the media team to negotiate pricing needed for each list and segment. Increase the lead bank through mailing campaign with purchased data lists. • Actively participate in budgeting and re-forecasting processes; Recommend optimal mail quantities, as well as mail date, and mailing strategies based on campaign results • Troubleshoot, brainstorm, and address issues that may arise during the execution of direct mail campaigns. Design and create new mailings. Letterheads, Flyers etc.• Key member of the Marketing team across several projects.
  • Pgi
    Global Content Adminstrator/Online Marketing Support (Project Contract)
    Pgi Jul 2010 - Dec 2010
    • Online Marketing Support/Global Content Administrator: Migrating content from PGi’s Static Website to a new content management system – ezpublish (On a Global level across 24 country websites)• Supporting Global marketing teams with the delivery of online regional campaigns & promotions.• Building/Designing & creating Template pages, Buckets, Right Hand Channel Elements etc.• Extracting images and media files and migrating to a new media library in the content management system. Formatting content to match the website. Authorizing and submitting requests for the development of additional formatting tags.• Blog on Issues and Solutions found within the New CMS for online team reference. Test and preview webpage’s.

Louise Benson Skills

Online Marketing Social Media Marketing Direct Marketing Marketing Management Social Media Seo Advertising Marketing Communications Direct Mail Digital Marketing Google Analytics Web Design Email Marketing Market Research Marketing Strategy Crm Blogging Business Strategy Segmentation Analysis Youtube Online Advertising Sales Customer Service Internal Communications

Louise Benson Education Details

Frequently Asked Questions about Louise Benson

What company does Louise Benson work for?

Louise Benson works for Greenhouse - Branding And Packaging

What is Louise Benson's role at the current company?

Louise Benson's current role is Senior Account Director at Greenhouse Branding, Communications & Design.

What is Louise Benson's email address?

Louise Benson's email address is lo****@****ail.com

What schools did Louise Benson attend?

Louise Benson attended University College Cork, Munster Technological University, Carrigaline Community School.

What skills is Louise Benson known for?

Louise Benson has skills like Online Marketing, Social Media Marketing, Direct Marketing, Marketing, Management, Social Media, Seo, Advertising, Marketing Communications, Direct Mail, Digital Marketing, Google Analytics.

Who are Louise Benson's colleagues?

Louise Benson's colleagues are Dirk Heynen, Paul Doyle, Rachael Tierney, Richie Ryan, Aisling Wixted, Siobhan Cotter, David Walsh.

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