Marketing and Engagement for the UK’s leading Place brand and marketing specialist. Leading on all thinkingplace strategic marketing activity across website, social media, design, print and communications. Working with a wide range of clients including regions, counties, cities, towns, developments and new communities to provide guidance and transformative strategies to create both growth and opportunity.

Managing the strategic marketing activity for a number of Merlin's Blackpool Cluster attractions - Madame Tussauds Blackpool, SEA LIFE Blackpool, Peter Rabbit Explore & Play and The Gruffalo & Friends Clubhouse.

Develop and execute marketing plans and activity for four UK Midway sites (SEA LIFE Brighton, SEA LIFE Great Yarmouth, SEA LIFE Hunstanton and SEA LIFE Weymouth) to deliver budgeted visitation and revenue. Ensuring throughout that marketing plans and activity are in line with the global brand values and support the overall UK marketing strategy.

Responsible for leading the marketing team, to deliver the attractions marketing plans ultimately achieving budget in line with brand values and business strategy. Developing and driving resort marketing initiatives through working closely with resort leadership teams and central support functions on strategy development, brand planning, activity implementation and evaluation.

Managing the full marketing mix for Merlin's Blackpool Cluster attractions - The Blackpool Tower Eye, Circus, Ballroom, Dungeon, Jungle Jims, Madame Tussauds Blackpool and SEA LIFE Blackpool.

My role is to provide Marketing and PR support to the following 8 visitor attractions within Merlin Entertainment's Blackpool Cluster;- The Blackpool Tower Eye- The Blackpool Tower Circus- The Blackpool Tower Ballroom- Jungle Jim's- The Blackpool Tower Dungeon- Madame Tussauds Blackpool- SEA LIFE Blackpool - Pirate Adventure Golf (PAGL)I have a variety of Marketing & PR related responsibilities including the following;- PR planning and activity management- Managing new and updated print campaigns eg. posters, leaflets, resort marketing- Creating content for print and digital channels- Managing multi-channel advertising campaigns (print, radio, digital) - Co-ordinating filming, photo-shoots and promotional events- Creating and issuing local press releases - Managing x3 external agencies covering PR, Design and Print - Contributing to Weekly & Monthly marketing reports- Co-ordinating National Promotional campaigns- Assisting with Blackpool's resort campaign 'Blackpool's Back/Blackpool Has It All' - Working closely with x4 central brand teams- Contributing to the creation & implementation of x4 annual communications plans

During my time at Pure Leisure Group I managed the digital elements of marketing activity for x11 UK Holiday Parks and x1 luxury Golf & Leisure Resort in Barbados. I also worked on PR and offline marketing when required including the following;- Managed digital marketing activity for x11 Holiday Parks and x1 5* Golf & Leisure Resort - Created and distributed targeted monthly e-newsletters - Managed the re-design project for x7 brand new websites - Regularly updated web content across x12 company websites - Managed all Social Media channels including Facebook, Twitter, Flickr and Trip Advisor- Co-ordinated print and radio advertising campaigns - Reported sales and marketing activity to the Company Chairman on a weekly basis - Managed external design, print, digital and PR agencies- Organised and managed filming and photo-shoots- Co-ordinated x2 Annual VIP Charity Ball's I left this role to take on a more senior position at a global company in order to grow my skill base further.

During my time at Blackpool Council I provided Marketing and PR support to x3 teams within the Tourism & Regeneration department.I spent my first 2 years working a 50/50 job split between the Business Support and Regeneration Team where I undertook the following tasks;- Monitored and updated both departmental websites - BlackpoolUnlimited.com and ReBlackpool.com- Produced and distributed monthly e-newsletters via both websites- Managed direct mail campaigns - Supervised the Business Support teams Enterprise Centre Advisor - Assisted with departmental events including the 2008 Tourism Awards and 2009 Business Master Class Conference - Co-managed social media campaigns for the Regeneration team on Facebook and Twitter- Created a quarterly printed newsletter for the Regeneration team - Coordinated local PR for the Business Support Team and National, Regional and Local PR in conjunction with an external PR agency for the Regeneration teamI spent my 3rd and final year at Blackpool Council working solely for the Business Support Team where I continued with the tasks above and also took on the following extra responsibilities;- Managing the launch and promotion of a brand new business WiFi scheme entitled Wireless Blackpool including budgets, marketing and reporting via my own annual communications plan- Providing PR support to extra teams within the wider department eg,Positive Steps into Work, Invest in the Best funding- Working on a joint publication with local newspaper Blackpool Gazette where I co-ordinated photo-shoots and provided editorial - Providing PR and project support for ad hoc business support ventures eg. town centre shop vinyl scheme, Clifton Street projection project, South Shore business support scheme.I left Blackpool Council in 2011 to widen my skill base and pursue a career in a the private sector.