I am a copywriter and digital marketing strategist, and owner of Rental Tonic, an agency dedicated to the short-stay sector. I have been working in the industry for over 10 years and as a marketer for two decades. I already had a love for travel and discovery, moving to Andalucía, Spain from my native London 20 years ago. I started out in the short stay industry as a travel blogger for a European city break company; writing about all of the incredible things a guest can enjoy when they visit a destination. After which I became the editor for a niche Spanish OTA, developing content to support owners in marketing and managing their properties more effectively. Today, I am quoted in various industry articles as being amongst the Top 20 Vacation Rental Marketing Consultants in the World. An achievement that I am hugely proud of!My goal is to help owners and property managers create memorable rental brands that blossom into successful, independent short-term rental and accommodation businesses.  Together we’ll develop your brand values, nail your ideal guest persona and niche market and turn your focus from the mundane ‘how’s’ and ‘what’s’, to the ‘why’s’: why do people need your business in their life? Why should your ideal guest choose you over the competition?I will create your brand story. Copywriting all of your marketing materials and messaging, such as your website, OTA descriptions, blogs, social media posts, and brochures. And together with some amazing industry collaborators, Rental Tonic can help you build a Book Direct website, develop your SEO strategy and present a technical SEO audit, and conquer social media to attract your ideal guests! Let’s create something wonderful together!