Providing strategic communications consultancy to a variety of clients I specialise in working with Senior Leaders to develop, design and embed business strategies that deliver impactful results. My role involves conducting thorough research to understand the target audience, market trends, and competitive landscape. With this knowledge, I develop comprehensive communication plans tailored to enhance brand reputation, promote products or services, and engage stakeholders effectively. I collaborate closely with clients to identify key messages and channels, leveraging a mix of traditional and digital platforms to reach the intended audience. Through strategic storytelling, content creation, media relations, and crisis management, I help organisations build trust, credibility, and long-lasting relationships with their stakeholders.

- Led the development and implementation of a comprehensive employee engagement strategy, resulting in a remarkable 16-point increase in engagement scores within just 7 months, achieving the highest score in the company within one year.- Created and launched the Sleeper Stars employee recognition and benefits scheme, fostering a culture of appreciation and enhancing employee morale and satisfaction.- Collaborated closely with the Managing Director to devise and communicate the strategic direction of the organisation, ensuring alignment and understanding across all levels of the business.- Played a key role in industrial relations engagements and collective engagement frameworks, ensuring positive relationships and promoting a collaborative work environment.- Provided expert advice and support on organisational re-design and transformation initiatives.- Developed and cascaded business-wide objectives, facilitating a top-down approach to goal setting and ensuring alignment and focus across the organisation.- Acted as the primary spokesperson for internal updates, effectively communicating important information to a workforce of 250 employees.- Led comprehensive communications upskilling initiatives for line managers, providing coaching and development opportunities to enhance their communication skills and effectiveness.- Facilitated workshops, trainings, and coaching sessions to enhance employee learning and development, fostering a culture of continuous growth and improvement.- Developed and implemented a robust mental health and well-being strategy, prioritising employee well-being and creating a supportive and inclusive work environment.- Led the successful TUPE transition, including the consultation process with staff and unions, redesign of HR policies and processes, and seamless integration of new employees.- Assisted in the recruitment process for senior roles within the business, ensuring the selection of top talent to drive organisational success.

Playing a key role in the definition and delivery of APM Terminals Business Systems and overall Transformation Programme that delivered high-impact change management and targeted improvements.- Ensuring program ambition and timelines are followed through.- Developing and implementing overall program communications plans and strategies and monitoring their success.- Support leaders of APMT Business Systems on internal and external program communication channels.- Developing and guarding communications and change management standards, materials, presentations, etc.- Identifying critical interfaces and dependencies in the detailed program schedule and keeping relevant stakeholders informed about upcoming milestone deadlines- Partnering with Head of Lean Deployment and selected leaders of the program on improvement activities and program objectives delivery- Steering document/teamsite governance process and support team with improving virtual communication channels.- Maintaining pace and direction while managing integrated program plan.- Overlooking overall program timeline and communications plans.- Follow-up on deviations of program milestones, benefits/synergies- Coach and advise on key messages and narratives

A key member of the Global Leadership Team directly reporting to the CEO in leading the communications agenda (including transformational change, crisis communications, brand PR, marketing, and internal communications) for Damco as a newly independent organisation with over 2,500 staff.  Led the change communications for brand closure and merger with the Maersk group  Composed key messages for change that helped employees understand what, when, and when of an emotional change journey Led in Crisis Management communications advising, drafting and creating customer-facing communications and internal processes Advised on COVID-19 related communications and driving re-branding of product offerings Increased Gallup employee engagement scores from 4.09 to 4.20 in 1 year through creative and consistent communication strategies Defined a clear communications strategy for our customer base Led a re-branding exercise including defining the value proposition Increased customer satisfaction scores with an NPS of 8.9 in 2020 from 7.2 in 2018. Redefined and rebranded our products into an attractive value proposition for customers Responsible for the PR and brand awareness of the brand strategies and activities Coached sales and commercial on presentation tips Designed customer-facing marketing materials and presentations that help communicate our products and solutions Provided strategic and tactical internal communication counsel and support to designated business stakeholders as a business partner Created and implement actionable surveys to measure employee engagement. Delivered engaging internal communications campaigns that translate strategy into action  Managed the internal communications channels and feedback infrastructure, ensuring they are regularly updated with a steady flow of engaging and motivating content Created tools to support leaders and line managers as change agents

Supporting the CEO with the translation of the BSN mission, vision, and values by devising strategic communication plans and key messages. Devising and implementing 1-year communication and engagement strategy for parents and staff Playing a key role in communication strategy setting Creating messaging that speaks to BSN audiences Leading crisis communications Advising on communications channels and audience Coaching and advising Headteachers on implementing effective communication  Extracted key themes through stakeholder engagements, establishing and addressing communication improvement initiatives Successfully led a large scale intranet re-design project including content creation  Implemented metrics for parent and staff communications Implemented successful listening exercises with key stakeholders Leading a change journey on school growth (Senior School Leidschenveen) Influencing challenging stakeholder groups (Board of Governors) Managing and leading flex workers Obtaining and maintaining staff and parent-school ambassadors framework Aligning digicomms team on key strategic themes

 Change management: Facilitate visioning, strategic planning, board development, customer service improvement, performance management. Help organizations align with their values, clarify goals, and identify obstacles to change Coaching: Coach strategic communication planning, message and channel alignment coaching, change transformation communication, employee and stakeholder engagement, communications research and analytics

Responsibile for the alignment, co-ordination and communication of Global projects within the Reporting & Analysis Process.